Mayor Michael R. Bloomberg and Citizens Crime Commission of New York City (CCC) President Richard Aborn today unveiled a new Commission-sponsored public service campaign to highlight the new penalties for illegal gun possession in New York. The campaign, GUNS=PRISON, will feature posters calling attention to the 3½ year prison sentence given to anyone caught carrying an illegal loaded handgun in New York. The poster advertisements will be displayed on donated space on phone kiosks, in buses and subways and in restaurants, bars, and nightclubs.
The campaign was designed by the advertising agency Draftfcb New York. The advertisements have a simple and direct message – GUNS = PRISON. Each poster features a visual, such as a gun forming the letter "L" in the word jail, and straightforward headlines that say "All illegal guns in NYC come with a 3 ½ year guarantee."
“This important community service project generated a lot of passion and excitement within our creative department,” said Brendan Ryan, former CEO and Chairman of Draftfcb New York and a member of the Board of Directors of the Citizens Crime Commission. "Everybody wanted to contribute ideas for the campaign that will surely drive awareness. Our message of GUNS = PRISON is purposely simple. Everyone can understand it. It's cut and dried--just like the new law."
To read the complete press release, click here.
To view the ads and creative credits, please click on the images below.
Hi-res PDFs are also available for download.
To view the ads and creative credits, please click on the images below.
Hi-res PDFs are also available for download.
 "Barbed Wire" |
 "Skyline" |
 "Jail" |
 "Bathrooom Sign" |
 "Bathroom Sign" |
 "Bathroom Sign" |
 "Bathroom Sign" |
 "3½ Years" |
 "End Lives" |