Over 2,000 interviews gave us an average engagement time between consumers and brand messaging of 6.5 seconds. It’s a brief window of opportunity and we may not get a second chance. We have to make our message count.
(Read more about the research)
Delivering the 6.5 Seconds That MatterSM drives every aspect of our structure, culture and process. There is no time to waste, no way to separate creativity from accountability. We all work with a common focus to bring to life the 6.5 Seconds That Matter with ideas that make consumers lean in and engage with our clients' brands, ultimately providing our version of R.O.I.—a Return on IdeasSM. This is our measure of success in terms of how we change the decision-making process in favor of our clients in three key areas: Consumer Attitudes, Brand Metrics and. most importantly, Sales.
We work not as separate entities, but rather as a wheel, with disciplines moving and creating in unison through every phase of development, from strategy to execution. It's the most efficient way to get results.
It starts with a meeting to set up our client's business context. Assumptions are challenged. Hypotheses are explored. And success metrics for the business challenge are agreed upon.
This discipline-neutral two-day session uses the combined brainpower of our clients and senior agency people to determine the strategy that has the best potential for a Return on Ideas.
We uncover the “holy sh*t!” statistic and merge it with a compelling insight to develop a strategic brief that inspires the smartest and most innovative creative possible.
The Creative Rumble is a no-holds-barred week in which the best creative resources from the network come together to bring the 6.5 Seconds That Matter to a creative crescendo.