- - http://www.draftfcb.com/audio/draftfcbPodcasts.xml http://www.draftfcb.com/audio/draftfcbPodcasts.xml Provocative think pieces from the thought leaders at Draftfcb, one of the world's largest communications agency networks operating under one P&L and providing clients a Return On IdeasSM. Feeder http://blogs.law.harvard.edu/tech/rss en-us 2009. All rights reserved. jon.cuevas@draftfcb.com(Jon Cuevas) jon.cuevas@draftfcb.com Mon, 14 Apr 2008 Mon, 14 Apr 2008 Business 1 - http://www.draftfcb.com/podcasts/dfcbLogo.jpg http://www.draftfcb.com 190 190 Draftfcb Return On IdeasSM Provocative think pieces from the thought leaders at Draftfcb, one of the world's largest communications agency networks operating under one P&L and providing clients a Return On IdeasSM. no - Joshua Dysart joshua.dysart@draftfcb.com no - - http://www.draftfcb.com/audio/podcasts/Mobile Marketing at Your Fingertips.mp3 - - Read the transcript. ]]> Fri, 15 Jan 2010 Mobile: Marketing at Your Fingertips Draftfcb Mobile atrick Moorhead, director of mobile platforms at Draftfcb Chicago, discusses mobile marketing’s successes to date and the opportunities and challenges that lie ahead. no 00:08:27 Draftfcb - http://www.draftfcb.com/audio/podcasts/The Value of Significance.mp3 - - Read the transcript. ]]> Wed, 9 Dec 2009 The Value of Significance Draftfcb Significance Gaby Bell, planning director at Draftfcb London, discusses how agencies and brands should approach consumers in today’s economy. no 00:07:48 Draftfcb http://www.draftfcb.com/audio/podcasts/Be Transparent The Key to Online Tracking.mp3 - - Read the transcript. ]]> Thurs, 12 Nov 2009 Be Transparent: The Key to Online Tracking Draftfcb Online Tracking Michael Brzozowski, executive vice president of CRM at Draftfcb New York, discusses the hot topic of online tracking and the importance of transparency in collecting consumer information in the digital space. no 00:05:35 Draftfcb - http://www.draftfcb.com/audio/podcasts/How Healthcare Reform Will Change Your Patient.mp3 - - Read the transcript. ]]> Tues, 27 Oct 2009 Marketing In A Real-Time World Draftfcb Healthcare Kurt Zoller, group management director of consumer health at Draftfcb Chicago, discusses the potential effects of healthcare reform on marketers as the patient/doctor relationship changes. no 00:10:35 Draftfcb - http://www.draftfcb.com/audio/podcasts/marketingInARealTimeWorld.mp3 - - Read the transcript. ]]> Tues, 27 Oct 2009 Marketing In A Real-Time World Draftfcb Real-Time Marketing Tim Queenan, director of digital convergence at Draftfcb New York, discusses why advertisers need to shift their mindset from ad-time marketing to real-time marketing and the role digital has played in that transformation. no 00:06:55 Draftfcb - http://www.draftfcb.com/audio/podcasts/Cross-cultural.mp3 - - Read the transcript. ]]> Thurs, 24 Aug 2009 The Evolution of Multicultral to Cross-Cultural: Reaching All Segments in Advertising Draftfcb Cross-Cultural Simon El Hage, SVP, group management director, multicultural segments at Draftfcb Chicago, discusses the evolution from multiculturalism to cross-culturalism in advertising and the importance of delivering holistic solutions across all segments. no 00:09:51 Draftfcb - http://www.draftfcb.com/audio/podcasts/36_Podcast.mp3 - - Read the transcript. ]]> Wed, 1 Apr 2009 The Five Essential "E's" to Experiential Marketing Draftfcb Experiential Marketing Brad Back, SVP, group management director, and Dan Bowens, SVP, executive creative director, both at 361º Experiential—Draftfcb’s experiential marketing division—discuss five essentials to experiential marketing success. no 00:07:43 Draftfcb - http://www.draftfcb.com/audio/podcasts/SearchMarketing.mp3 - - Read the transcript. ]]> Tue, 3 Feb 2009 Search Marketing: From Emergence to Mainstream Draftfcb Search Dan Brough, search marketing director, and Kyle Lee, search media director, both at Draftfcb New York, discuss the role of search marketing in today’s economy. no 00:08:23 Draftfcb - http://www.draftfcb.com/audio/podcasts/tmanikas_podcast.mp3 - - Read the transcript. ]]> Tue, 16 Dec 2008 promoting-brand-value-in-a-tough-economy Draftfcb Retail and Promotions Tina Manikas, EVP, global retail and promotions officer, discusses how consumer behavior has changed in response to the current economic climate and what retailers can do to promote brand value. Read the transcript. no 00:08:23 Draftfcb - http://www.draftfcb.com/audio/podcasts/gigi_podcast.mp3 - - Read the transcript. ]]> Fri, 3 Oct 2008 the-choice-generation-dissecting Draftfcb Marketing to Millenials Gigi Carroll, VP, concept director, discusses the millennial generation, what makes them fundamentally different from every other generation and what marketers can do to reach them. no 00:15:04 Draftfcb - http://www.draftfcb.com/audio/podcasts/jEvans_podcast.mp3 - - Read the transcript. ]]> Tue, 22 Jul 2008 dm-the-right-place-the-right-audience-at-the-ri Draftfcb Direct Marketing Janet Barker-Evans, SVP, Group Creative Director, discusses how Direct Marketing is more effective than ever citing select winners at the 55th Cannes International Advertising Festival, where she served as a Direct Lions Juror. no 00:11:02 Draftfcb - http://www.draftfcb.com/audio/podcasts/jPines_podcast.mp3 - - Read the transcript. ]]> Mon, 5 May 2008 green-its-a-given Draftfcb Green Marketing Janet Pines, Draftfcb executive vice president, global chief insight officer, discusses how imperative it is for clients and their agencies to think – and effectively communicate – green. It’s a given, not a choice. no 00:07:21 Draftfcb - http://www.draftfcb.com/audio/podcasts/castelli_podcast.mp3 - - Read the transcript. ]]> Fri, 14 Mar 2008 advantages-of-guerrilla-marketing-1 Draftfcb I-Marketing Auro Trini Castelli, executive planning director of Draftfcb Milan, talks about laying the consumer to rest - thanks to the rise of the individual in what he refers to as "I-Marketing." no 00:13:25 Draftfcb - http://www.draftfcb.com/audio/podcasts/hvanwensen_podcast.mp3 - - Read the transcript. ]]> Thu, 14 Feb 2008 advantages-of-guerrilla-marketing Draftfcb Guerrilla Marketing Hubert Van Wensen, executive vice president and chief guerrilla officer of Draftfcb Amsterdam, talks about the success and profitable return on Guerrilla Marketing. no 00:10:02 Draftfcb - http://www.draftfcb.com/audio/podcasts/jlucas_podcast.mp3 - - Read the transcript. ]]> Fri, 18 Jan 2008 http://www.draftfcb.com/podcasts/jlucas_podcast.mp3 http://www.draftfcb.com/podcasts/jlucas_podcast.mp3 Draftfcb Shopper Marketing Jim Lucas, executive vice president and director of shopper marketing at Draftfcb, reflects on the shifting retail landscape around the world. retail, shopping, marketing, Draftfcb no 00:15:13 Draftfcb