Meet @ ACT Responsible on the Draftfcb Terrace

What is ACT Responsible?

Since 2001, the Swiss-based not-for-profit organization ACT Responsible compiles ads that promote responsible communication on sustainability, equitable development and social responsibility in a bid to highlight how advertising creativity is used to address the world's major issues. Over the years, ACT Responsible has built a network of committed agencies, media, production companies, advertisers, NGO institutions, and corporations worldwide who believe responsible communication is the future of advertising.

The exhibition.

The Expo illustrates the main concerns of citizens around the world through the creativity of hundreds of advertising agencies, working often pro-bono for great causes. The expo mixes images and words to create emotions, initiate conversations and encourage us to act. It’s a testament to the 100+ not-for-profit associations working on a daily basis to make the world a better place.

What Draftfcb’s sponsorship helped ACT to achieve.

ACT Responsible‘s work is a collective effort that needs the support of the industry’s key players. Each year, the Draftfcb Terrace provides people a place to relax as they contemplate this unique exhibition. This year, Draftfcb Paris has created a pro bono exhibition poster and developed a brand new image for ACT in an effort to attract even more visitors to the exhibition. Click here to see poster