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Case Studies

Each case has the following critical elements:


1) A 6.5 Seconds That Matter SM brief, with an undeniable "Holy S#!t" Number and a game-changing Insight, both leading to a breakthrough Strategic thought.
    (Click to See a Brief)
2) A focused creative idea, brilliantly executed. Simple enough to be understood. Complex enough to be interesting.
3) A Return on Ideas that clearly shows a positive change for the brand.

    • Radiotjänst "The Hero"
    • Stockholm
    • Dockers "Wear the Pants"
    • San Francisco
    • Tata Docomo "That's Life"
    • New Delhi
    • Conforama "Low-Cost Design Lands in Paris"
    • Paris
    • Abrinq Foundation "Goodwill Vending Machine"
    • São Paulo
    • The Ad Council on behalf of The Humane Society of the U.S. and Maddie’s Fund
    • "The Shelter Pet Project"
    • Chicago

Radiotjänst


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    Creative Brief
    Case Film
    Return on Ideas

Dockers


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    Creative Brief
    Television
    Print & Outdoor
    Retail
    Return on Ideas

Tata Docomo


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    Creative Brief
    Television
    Return on Ideas

Conforama


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    Creative Brief
    Case Film
    Return on Ideas

Abrinq Foundation


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    Creative Brief
    Case Film
    Return on Ideas

The Ad Council on behalf of
The Humane Society of the U.S. and Maddie’s Fund


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    Creative Brief
    Television
    Return on Ideas
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