Each case has the following critical elements:
1) A 6.5 Seconds That Matter
SM brief, with an undeniable "Holy S#!t" Number and a game-changing
Insight, both leading to a breakthrough Strategic thought.
(
Click to See a Brief)
2) A focused creative idea, brilliantly executed. Simple enough to be understood. Complex enough
to be interesting.
3) A Return on Ideas that clearly shows a positive change for the brand.
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- Radiotjänst "The Hero"
- Stockholm
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- Dockers "Wear the Pants"
- San Francisco
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- Tata Docomo "That's Life"
- New Delhi
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- Conforama "Low-Cost Design Lands in Paris"
- Paris
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- Abrinq Foundation "Goodwill Vending Machine"
- São Paulo
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- The Ad Council on behalf of The Humane Society of the U.S. and Maddie’s Fund
- "The Shelter Pet Project"
- Chicago