Tina Manikas oversees all promotion and retail efforts for Draftfcb’s global network. She leads teams creating integrated solutions for a global account portfolio that includes SC Johnson, Kraft, Motorola and Brown-Forman, as well as US-based blue-chip clients MilkPEP, Kmart and Motorola. She plays a key role in crafting strategic, integrated ideas as well as creating the agency’s unique tools and creative processes used to optimize the shopper’s path to purchase and bring winning promotional programs to life. Previously, Tina held roles at Marketing Corporation of America and Lee Hill.