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The Magic Number London, May 24, 2010 - Mark Fiddes, executive creative director at Draftfcb London, discusses the concept of the magic number, its place in the 6.5 Seconds That MatterSM creative brief and how it serves as a springboard to compelling creative work. Read the transcript.

Get Your Mind Set On Census Mindsets New York, April 1, 2010 - Vita Harris, chief strategy officer at Draftfcb New York, delves into the strategy behind the Census mindsets, what they represent, and how they guided the way in which the 2010 Census campaign connected with the populace at large. Read the transcript.

Mobile: Marketing at Your Fingertips Chicago, January 15, 2010 – Patrick Moorhead, director of mobile platforms at Draftfcb Chicago, discusses mobile marketing’s successes to date and the opportunities and challenges that lie ahead. Read the transcript.

The Value of “Significance” London, December 9, 2009 - Gaby Bell, planning director at Draftfcb London, discusses how agencies and brands should approach consumers in today’s economy. Read the transcript.

Be Transparent The Key to Online Tracking New York, November 12, 2009 – Be Transparent: The Key to Online Tracking: Michael Brzozowski, executive vice president of CRM at Draftfcb New York, discusses the hot topic of online tracking and the importance of transparency in collecting consumer information in the digital space. Read the transcript.

How Healthcare Reform Will Change Your Patient Chicago, October 27, 2009 – Kurt Zoller, group management director of consumer health at Draftfcb Chicago, discusses the potential effects of healthcare reform on marketers as the patient/doctor relationship changes. Read the transcript.

Marketing In A Real-Time World New York, October 5, 2009 – Tim Queenan, director of digital convergence at Draftfcb New York, discusses why advertisers need to shift their mindset from ad-time marketing to real-time marketing and the role digital has played in that transformation. Read the transcript.

The Evolution of Multicultural to Cross-Cultural: Reaching All Segments in Advertising Chicago, August 24, 2009 – Simon El Hage, SVP, group management director, multicultural segments at Draftfcb Chicago, discusses the evolution from multiculturalism to cross-culturalism in advertising and the importance of delivering holistic solutions across all segments. Read the transcript. Read the transcript.

The Five Essential “E’s” to Experiential Marketing Chicago, April 1, 2009 - Brad Back, SVP, group management director, and Dan Bowens, SVP, executive creative director, both at 361º Experiential—Draftfcb’s experiential marketing division—discuss five essentials to experiential marketing success. Read the transcript.

Search Marketing: From Emergence to Mainstream NEW YORK, February 3, 2009 - Dan Brough, search marketing director, and Kyle Lee, search media director, both at Draftfcb New York, discuss the role of search marketing in today’s economy. Read the transcript. Read the transcript.

Promoting Brand Value In a Tough Economy CHICAGO, December 16, 2008 - Tina Manikas, EVP, global retail and promotions officer, discusses how consumer behavior has changed in response to the current economic climate and what retailers can do to promote brand value. Read the transcript.

The Choice Generation: Dissecting and Marketing to Millenials CHICAGO, October 3, 2008 - Gigi Carroll, VP, concept director, discusses the millennial generation, what makes them fundamentally different from every other generation and what marketers can do to reach them. Read the transcript.

DM: The Right Place, the Right Audience, at the Right Time CHICAGO, July 22, 2008 - Janet Barker-Evans, SVP, Group Creative Director, discusses how Direct Marketing is more effective than ever citing select winners at the 55th Cannes International Advertising Festival, where she served as a Direct Lions Juror. Read the transcript.

Green: A Given, Not a Choice NEW YORK, May 1, 2008 – Janet Pines, Draftfcb executive vice president, global chief insight officer, discusses how imperative it is for clients and their agencies to think – and effectively communicate – green. It’s a given, not a choice. Read the transcript.

I-Marketing. The Death of the Consumer and the Rise of the Individual. ITALY, April 8, 2008 - Auro Trini Castelli, executive planning director of Draftfcb Milan, talks about laying the consumer to rest - thanks to the rise of the individual in what he refers to as "I-Marketing." Read the transcript.

Advantages of Guerrilla Marketing AMSTERDAM, February 12, 2008 - Hubert Van Wensen, executive vice president and chief guerrilla officer of Draftfcb Amsterdam, talks about the success and profitable return on Guerrilla Marketing. Read the transcript.

High-Frequency Retailers CHICAGO, January 18, 2008 - Jim Lucas, executive vice president and director of shopper marketing at Draftfcb, reflects on the shifting retail landscape around the world. Read the transcript.