Posted at 0:00 by Christina Ford
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In Communication Arts, Draftfcb’s Chicago office creates the second series of PSAs for The Shelter Pet Project, a campaign to encourage adoption and reduce the euthanasia of shelter pets.
http://tinyurl.com/72weuup
Posted at 0:00 by Christina Ford
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In Best Media Info, Draftfcb Ulka launches a new campaign for Naukri.com, inciting a battle between bosses and mobile phones; Group Creative Director Sanjay Sharma is quoted.
http://tinyurl.com/79umqjr
Posted at 0:00 by Christina Ford
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In Afaqs!, Draftfcb Ulka releases “Building Brandwealth,” a coffee table book celebrating the agency’s brand building philosophy and 50 years in existence.
http://tinyurl.com/7ta7ohe
Posted at 0:00 by Christina Ford
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In Ad Age, McCann HumanCare is awarded lead agency duties for all of Merck’s respiratory brands; Draftfcb and Area 23 are cited for handling media planning and buying and B-to-B communications respectively for those brands.
http://tinyurl.com/6q8r7q8
Posted at 0:00 by Christina Ford
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In Ad Age, Crain’s Chicago Business and Business Insider, Draftfcb continues to be the lead agency on the Miller Coors brand; Saatchi & Saatchi has been brought on board as an additional creative resource.
http://tinyurl.com/7u4pfvs
http://tinyurl.com/7ruh6mv
http://tinyurl.com/6pt8ufr