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In Exchange 4 Media, Nivea India will launch a new brand mission ‘It starts with you’ on May 16. The creative conceptualization and the execution of the campaign is done by strong>Draftfcb-owned Interface Communications in Mumbai.
http://www.exchange4media.com/50983_nivea-repositions-male-grooming-category-to-grab-larger-market-share.html
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I Believe in Advertising and Ad of Da Month share Toronto’s newest print ad, “Beehive,” for Kraft’s Peanut Butter with Honey brand.
http://www.ibelieveinadv.com/2013/05/kraft-peanut-butter-honey/?amp;co=f000000009816s-1158206718 http://adofdamonth.com/kraft-peanut-butter-honey/
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Mark Lives shares the winner of Hellocomputer and Johannesburg’s Hack-A-Thon on May 9.
http://www.marklives.com/wordpress/2013/05/team-ah-yeah-wins-first-hellocomputerdraftfcb-hack-a-thon-of-2013/
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Coloribus shares “The Acousticons,” the online advertisement created by Hamburg for Philharmoniker Hamburg.
http://www.coloribus.com/adsarchive/online/philharmoniker-hamburg-the-acousticons-17139905/
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Creativity, The Drum, Brand Republic, Brand-e.biz, WATR News and Out of Home International share the UTEC billboard campaign created by Mayo Publicidad Draftfcb.
http://creativity-online.com/work/clear-channel-peru-worlds-first-watermaking-billboard/31585 http://www.thedrum.com/news/2013/05/15/billboard-which-creates-drinking-water-humidity-produces-15000-litres-water http://www.brandrepublic.com/news/1182486/Clear-Channel-billboard-converts-humidity-drinking-water/?DCMP=ILC-SEARCH http://brand-e.biz/clear-channel-erects-billboard-in-peru-to-take-drinking-water-from-the-air_27903.html http://watrnews.com/2013/05/water-billboard/#.UZOUqqKyDIU http://outofhomeinternational.blogspot.co.uk/2013/05/clear-channel-create-water-out-of-thin.html
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In Reuters, PR-inside, Benzinga, TMCnet and Stockhouse, Draftfcb won five One Show Pencil Awards and one One Show Design Pencil Award at the 2013 One Show Awards.
http://www.reuters.com/article/2013/05/14/idUSnHUGd5mD+71+ONE20130514 http://www.pr-inside.com/interpublic-agencies-win-top-honors-at-the-one-sho-r3665224.htm http://www.benzinga.com/pressreleases/13/05/tr3588888/interpublic-agencies-win-top-honors-at-the-one-show http://network-management.tmcnet.com/news/2013/05/14/7135234.htm http://www.stockhouse.com/news/usreleasesdetail.aspx?n=8849554
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Smart Insights and Digital Sherpa share that New York wins the Blue 2013 Facebook Studio Award for the Oreo Daily Twist campaign.
http://www.smartinsights.com/social-media-marketing/facebook-marketing/engaging-facebook-pages/?&co=f000000009816s-1158206718 http://digitalsherpa.com/what-the-oreo-campaign-did-right-to-earn-top-honor-by-facebook/?amp;co=f000000009816s-1158206718
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Email Resource Center highlights the keynote address Chris Miller, chief digital officer, Chicago, gave to the Mediapost Email Insider Summit.
http://emailresources.v12groupinc.com/putting-mobile-first-in-email-marketing/?amp;co=f000000009816s-1158206718
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Third Ocean interviews Laurie Dillon-Schalk, planning director, digital, Toronto, about social media and social wisdom.
http://karimkanji.wordpress.com/2013/05/15/thirdoceantv-social-wisdom-with-laurie-dillon-schalk/?amp;co=f000000009816s-1158206718
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In Advertising Age, Draftfcb client Taco Bell names Brian Niccol President and Chris Brandt as the chain’s chief marketing officer. The article mentions that Draftfcb continues to work with Taco Bell.
http://adage.com/article/cmo-strategy/taco-bell-names-cmo-brian-niccol-president/241464/