In Vox News and propmark, Giovanni+Draftfcb creates a new campaign for client Fleury that involves both the rational and emotional sides of people. http://www.voxnews.com.br/dados_noticias.asp?codnot=70844 (Translation required) http://www.propmark.com.br/publique/cgi/cgilua.exe/sys/start.htm?UserActiveTemplate=propmark&infoid=59848&sid=3 (Translation required)
In Response Magazine, marketers look to behavioral economics to determine how consumers make decisions; Draftfcb’s launch of the Institute of Decision Making is mentioned and its executive director, Draftfcb San Francisco Director of Strategic Planning Matthew Willcox quoted. http://www.responsemagazine.com/response-magazine/news/behavioral-economics-give-marketers-insight-2815
In The Wall Street Journal, Media Bistro, Market Watch, My Smart Trend and Guardian UK, IPG reported an increase in revenue for the second quarter, beating analyst expectations; Draftfcb is mentioned and IPG Chairman and CEO Michael Roth is quoted. http://online.wsj.com/article/BT-CO-20100729-710735.html http://www.mediabistro.com/prnewser/agencies/ipg_q2_pr_revenue_up_67_169143.asp?c=rss http://www.marketwatch.com/story/interpublic-shares-jump-after-big-profit-jump-2010-07-29 http://www.mysmartrend.com/news-briefs/news-watch/interpublic-group-cos-among-companies-advertising-industry-best-relative-per-1 http://www.guardian.co.uk/media/2010/jul/29/interpublic-results-q2
In Biz Community, Draftfcb Johannesburg launches a new TV spot for Lexus. http://www.bizcommunity.com/InBrief/196/12/9845.html
In Biz Community, Draftfcb South Africa Group Executive Creative Director Brett Morris will be on the Integrated Campaign & Ubuntu jury at the upcoming 2010 Loerie Awards. http://retail.bizcommunity.com/Article/196/16/50475.html
In The Economic Times, Draftfcb APAC and Africa CFO Nagesh Alai is the current vice-president of the Advertising Agencies Association of India (AAAI) and a presidential contender in the upcoming election. http://economictimes.indiatimes.com/features/brand-equity/The-clash-of-the-year-Tense-race-for-the-post-of-AAAI-president/articleshow/6227115.cms
In The Economic Times, jobs portals adopt more focused, target marketing; Draftfcb+Ulka is mentioned and National Creative Director KS Chakravarthy is quoted. http://economictimes.indiatimes.com/features/brand-equity/Job-portals-Surging-ahead-with-focused-taget-marketing/articleshow/6227234.cms
In The Internet Retailer, e-retailers question the importance of culture when it comes to customer contact operations for U.S. online retailers; Draftfcb Toronto Director of Call Center Operations Pat Perdue is quoted. http://www.internetretailer.com/commentary/2010/07/26/right-connection
In DRAFTFCBlog, Draftfcb Chicago SVP, Director of Multicultural Planning Ken Muench shares insight on the growing number of “young multiculturals” and the affect they are having on the marketing world. http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=271
In Biz Community, the TV production industry creates television spots in support of Draftfcb South Africa’s “Keep Flying” campaign. http://www.bizcommunity.com/Article/196/423/50409.html
In The Financial Express, Draftfcb+Ulka explains its “Technology that touches lives” campaign for client HCL. http://www.financialexpress.com/news/trying-too-hard/651981/
In The Marketing Site, Draftfcb South Africa’s “Keep Flying” campaign is supported by cinema company, Ster Kinekor. http://www.themarketingsite.com/live/content.php?Item_ID=12027
In Media Update, the producers of television soapie “Rhythm City” promote national pride by supporting Draftfcb South Africa’s “Keep Flying” campaign. http://mediaupdate.co.za/default.aspx?IDStory=28348
In Peta and The Car Connection, Dodge agrees to remove footage featuring a chimpanzee from its “Tent Event” TV spot; Draftfcb is mentioned. http://www.peta.org/mc/NewsItem.asp?id=14988 http://www.thecarconnection.com/marty-blog/1047605_today-in-advertising-peta-persuades-dodge-to-ditch-the-fireworks-chimp
In The Official Farnam Street Blog, marketers look to behavioral economics to determine how consumers make decisions; Draftfcb’s launch of the Institute of Decision Making is mentioned and its executive director, Draftfcb San Francisco Director of Strategic Planning Matthew Willcox quoted. http://1440-68131.blogspot.com/2010/07/behavioral-economics-helping-marketers.html