Draftfcb
In The News

In Adhugger, Draftfcb’s Romania office creates “Share the love with NIVEA,” a new campaign for NIVEA Crème. http://tinyurl.com/7ylocya

In DM News, Draftfcb EVP, Global Director, Customer Engagement Liz Deutsch and other experts investigate the future of demographic marketing. http://tinyurl.com/839n4xt

In Adfocus, the Johannesburg office of Draftfcb is awarded the Wimpy new business account; Managing Director Jerry Mpufane is quoted. http://tinyurl.com/6vas8oy

In Marketing Magazine, World Wildlife Fund Canada launches a new campaign for National Sweater Day; Draftfcb is mentioned. http://tinyurl.com/6vmpf72

In Adweek, Chicago strategic planners John Kenny and Katie Halpern use Likester to dissect Giants and Patriots fans. The insight into their brand preferences might just help marketers target with precision. http://tinyurl.com/7ujtndj

In Good Business, Saffron Foods finds the future of bicultural marketing by selling to American Muslims; Draftfcb SVP, Director of Strategic Planning Ken Muench is quoted. http://tinyurl.com/7aj3s72

In BizCommunity and The Marketing Site, Mike Barnwell rejoins the South African advertising community to become the new ECD at Draftfcb’s Cape Town office. http://tinyurl.com/79lgkcn http://tinyurl.com/7ywvhwk

In Lion Productions, Draftfcb North America ECD Tom O’Keefe had the honor of presenting the first-ever Draftfcb “Best in Show” Grant at The SCADDYs; the award recipients are interviewed. http://tinyurl.com/7l6dwtx

In Communication Arts, Draftfcb’s Chicago office creates the second series of PSAs for The Shelter Pet Project, a campaign to encourage adoption and reduce the euthanasia of shelter pets. http://tinyurl.com/72weuup

In Best Media Info, Draftfcb Ulka launches a new campaign for Naukri.com, inciting a battle between bosses and mobile phones; Group Creative Director Sanjay Sharma is quoted. http://tinyurl.com/79umqjr

In Afaqs!, Draftfcb Ulka releases “Building Brandwealth,” a coffee table book celebrating the agency’s brand building philosophy and 50 years in existence. http://tinyurl.com/7ta7ohe

In Ad Age, McCann HumanCare is awarded lead agency duties for all of Merck’s respiratory brands; Draftfcb and Area 23 are cited for handling media planning and buying and B-to-B communications respectively for those brands. http://tinyurl.com/6q8r7q8

In Ad Age, Crain’s Chicago Business and Business Insider, Draftfcb continues to be the lead agency on the Miller Coors brand; Saatchi & Saatchi has been brought on board as an additional creative resource. http://tinyurl.com/7u4pfvs http://tinyurl.com/7ruh6mv http://tinyurl.com/6pt8ufr