Draftfcb
In The News

In Marketing Web, Biz Community, Fin24 and Totally Mad, Draftfcb South Africa launches a national campaign, the Fly the Flag initiative, to maintain national pride after the 2010 FIFA World Cup ends; Draftfcb South Africa Group Chief Executive John Dixon is quoted. http://www.totallymad.co.za/?idstory=27488 http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page71627?oid=128518&sn=Marketingweb%20detail&pid=71616 http://www.bizcommunity.com/Article/196/147/49632.html http://www.fin24.com/AdReview/Advertising-and-Marketing/Hangover-cure-20100704

In Media News International, Draftfcb Orange County launches a fully integrated “Smokey the Bear” campaign for the Ad Council, the USDA Forest Service and the National Association of State Foresters; Draftfcb Orange County Senior Vice President, Group Management Director Hilary Hamer quoted. http://www.mnilive.com/2010/07/smokey-bear-stars-in-new-psas/

In Research, MRWeb, WaayTV, News Observer, KHQ and Passion Stew, Draftfcb launches the Institute of Decision Making to better understand and influence consumers’ decisions; Draftfcb Global Chief Strategy Officer Michael Fassnacht and Draftfcb San Francisco Director of Strategic Planning Matthew Willcox quoted. http://www.research-live.com/news/news-headlines/draftfcb-opens-institute-of-decision-making/4003075.article http://www.mrweb.com/drno/news11938.htm http://www.waaytv.com/Global/story.asp?S=12741900&nav=menu635_9_5_1 http://www.newsobserver.com/2010/07/05/565882/agency-launches-study-to-understand.html http://www.khq.com/Global/story.asp?S=12741900 http://passionstew.blogspot.com/2010/07/draft-fcb-creates-institute-focused-on.html

In Indian Television and Echange4Media, it is reported that Draftfcb APAC and Africa CFO Nagesh Alai is a presidential nominee for the Advertising Agencies Association of India (AAAI). http://www.indiantelevision.com/mam/headlines/y2k10/july/julymam15.php http://www.exchange4media.com/e4m/news/fullstory1.asp?news_id=38693§ion_id=1&tag=4661

In 10and5, Draftfcb South Africa creates a foosball competition to keep the World Cup spirit alive. http://10and5.com/2010/07/draftfcb-foosball-league/

In Coloribus, Draftfcb Chicago unveils a 20-second viral video, “Vuvuzelas,” for Off! bug spray. http://www.coloribus.com/adsarchive/online-viral/off-spray-vuvuzelas-13760805/

In Advertising Age, Draftfcb Orange County launches a fully integrated “Smokey the Bear” campaign for the Ad Council, the USDA Forest Service and the National Association of State Foresters; Draftfcb Orange County Senior Vice President, Group Management Director Hilary Hamer quoted. http://adage.com/goodworks/post?article_id=144777 http://www.dmnews.com/forest-service-ad-council-launch-integrated-smokey-the-bear-campaign/article/173790/

In CNBC, MediaPost’s Media Daily News, MSN Money, News Blaze and Examiner, Draftfcb launches the Institute of Decision Making to better understand and influence consumers’ decisions; Draftfcb Global Chief Strategy Officer Michael Fassnacht and Draftfcb San Francisco Director of Strategic Planning Matthew Willcox quoted and Interpublic mentioned. http://classic.cnbc.com/id/38040439 http://www.mediapost.com/publications/index.cfm?art_aid=131321&art_searched=&fa=Articles.showArticle&page_number=0&passFuseAction=PublicationsSearch.showSearchReslts http://articles.moneycentral.msn.com/news/article.aspx?feed=PR&Date=20100701&ID=11671780 http://newsblaze.com/story/2010070109380200002.pnw/topstory.html http://www.examiner.com/p-477182~Draftfcb_Launches_Institute_of_Decision_Making.html

In DRAFTFCBlog, Draftfcb Corporate Communications Manager Joshua Dysart continues to share video interviews from the 2010 Cannes Lions Advertising Festival. http://draftfcblog.com/Lists/Posts/Post.aspx?ID=267

In Media Bistro’s Agency Spy and Ads of the World, Draftfcb Chicago unveils a 20-second viral video, “Vuvuzelas,” for Off! bug spray.

In Coloribus, Draftfcb Kuala Lumpur creates a print ad for Off! bug spray. http://www.coloribus.com/adsarchive/prints/off-draft-fcb-kuala-lumpur-malaysia-10329605/

In PR Newswire, Draftfcb Chicago is again named one of “Chicago’s 101 Best and Brightest Companies to Work For” by the National Association for Business Resources. http://www.prnewswire.com/news-releases/this-years-101-best-and-brightest-companies-to-work-for-in-chicago-announced-by-national-association-for-business-resources-97511174.html

In Smartbrief, MSN Money, Bloomberg Businessweek, PR Newswire, Ad Blog News and Centredaily.com, Draftfcb launches the Institute of Decision Making to better understand and influence consumer’s decisions; Draftfcb San Francisco Director of Strategic Planning Matthew Willcox will serve as the unit’s director and Draftfcb Global Chief Strategy Officer Michael Fassnacht is quoted. http://www.smartbrief.com/news/iab/storyDetails.jsp?issueid=01AA6095-FF9D-465C-B985-BD284D0A3581©id=C2C97DAA-F740-436C-A14B-96C703D32CCB&brief=IAB&sb_code=rss&&campaign=rss http://articles.moneycentral.msn.com/news/article.aspx?feed=PR&Date=20100701&ID=11671780&topic=TOPIC_LICENSING_MARKETING_AGREEMENTS&isub=1 http://investing.businessweek.com/research/markets/news/article.asp?docKey=600-201007011236PR_NEWS_USPR_____CG29812-1¶ms=timestamp||07/01/2010%2012:36%20PM%20ET||headline||Draftfcb%20Launches%20Institute%20of%20Decision%20Making||docSource||PR%20Newswire||provider||ACQUIREMEDIA http://www.prnewswire.com/news-releases/draftfcb-launches-institute-of-decision-making-97594089.html http://adcrowdblognews.blogspot.com/2010/06/draftfcblog-draftfcbs-institute-of.html http://www.centredaily.com/2010/07/01/2072256/draftfcb-launches-institute-of.html

In AAAA, Valor Econômico, Blog da Marili, Blue Bus and LatinSpots, Draftfcb hosts a seminar at the 2010 Cannes Lions to discuss the “6.5 Seconds That Matter” operating system. http://www.aaaa.org/news/agency/Pages/062210_draftfcb_cannes.aspx

In Independent Trailer, small businesses are taking advantage of lower marketing costs; Draftfcb West Coast SVP, Media Director Michael Knott is quoted. http://independentretailer.com/2010/07/01/marketing-opps-for-small-biz/

In SHOOT Online, Draftfcb Orange County creates “Terrible,” a new spot supporting Taco Bell’s $2 Meal Deals featuring Charles Barkley. http://www.shootonline.com/go/index.php?name=Release&op=view&id=rs-web2-155120-1277936746-2

In AAAA, Draftfcb Chicago hires Sarah Montague as senior vice president, group management director to help lead the Volkswagen account. http://www.aaaa.org/news/agency/Pages/062810_DraftfcbVolkswagen.aspx

In DRAFTFCBlog, Draftfcb Corporate Communications Associate Soraya Eltomey interviews Draftfcb San Francisco Director of Strategic Planning Matthew Willcox who explains the Institute of Decision Making. http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=265