Draftfcb
In The News

In Lions Daily News, Draftfcb Global Chief Creative Office Jonathan Harries gives advice to the younger generation entering the advertising industry. http://www.lionsdailynews.com/archive.htm?lid=78

In MediaPost, Draftfcb Chicago’s “100% Party Planner” app created for el Jimador Tequila is the Random iPhone App of the week. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=130784

In Post and Parcel, Draftfcb London helps develop a new campaign for the UK Post Office. http://postandparcel.info/33638/retail-news/uk-post-office-delivers-new-advertising-campaign/

In Advertolog, Draftfcb Bucharest creates “Cockroach,” a print ad for Raid. http://www.advertolog.com/raid/print-outdoor/cockroach-12402805/

In Coloribus, Draftfcb South Africa creates “Calvary,” a new ad for Sonovision Sound Studios. http://www.coloribus.com/adsarchive/outdoor/sonovision-cavalry-11533205/

In Stop Press, Draftfcb New Zealand’s new TV spot for the National Depression Initiative featuring John Kirwan is one of the commercials of the week. http://www.stoppress.co.nz/news/2010/06/les-mills-billboard-gets-tagged-by-patriotic-moustachioed-gym-bandits/

In Ad Age, Laura Maness is hired as vice president, director of business development to lead new business efforts for Draftfcb West Coast. http://adage.com/article?article_id=144637

In Adweek’s RealTimeCannes, Draftfcb Global Retails and Promotions Officer Tina Manikas talks about the promo & activation Grand Prix winner at the Cannes Lions. http://www.realtimecannes.com/2010/06/video-promo-jury-president-tina-manikas.html

In Business 24-7 and Lions Daily News, the first awards of the 2010 Cannes Lions have been announced; promo & activation category winners were selected by the international jury led by Draftfcb Global Retail and Promotions Officer Tina Manikas. http://www.business24-7.ae/companies-markets/media/uae-ad-agency-shines-at-cannes-2010-06-24-1.259024 http://www.lionsdailynews.com/archive.htm?lid=92

On IndianTelevision.com, Draftfcb+Ulka Executive Director and CEO Ambi M.G. Parameswaran will be present at the upcoming Consumer Awards 2010. http://www.indiantelevision.com/release/y2k10/june/junerel61.php

In DRAFTFCBlog, Giovanni+Draftfcb São Paulo SVP, Account Management Patricia Marinho reflects on Day 4 of the 2010 Cannes Lions. http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=262

In Ads of the World and Popsop, Draftfcb Orange County creates the “Super Delicious Ingredient Force” for Taco Bell. http://adsoftheworld.com/media/tv/taco_bell_when_hunger_calls_the_super_delicious_ingredient_force_comes_to_the_rescue http://popsop.com/35884

In DRAFTFCBlog, Giovanni+Draftfcb São Paulo SVP, Account Management Patricia Marinho reflects on Day 5 of the 2010 Cannes Lions. http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=264

In DRAFTFCBlog and Agency Spy, Draftfcb Corporate Communications Associate Soraya Eltomey interviews Draftfcb New York VP, Group Media Director Bhavana Smith about the accessibility of video content and how it affects advertisers. http://draftfcblog.com/Lists/Posts/Post.aspx?ID=263 http://www.mediabistro.com/agencyspy/news/thursday_odds_and_ends_165695.asp

In Afaqs!, Draftfcb+Ulka Executive Director and CEO Ambi M.G. Parameswaran will be present at the upcoming Consumer Awards 2010. http://www.afaqs.com/perl/media/media_newslets/?id=45464

In E-Marketing, Draftfcb Paris President Benoît Héry is reappointed to the board of the Association of French Communication Agencies (AACC). http://www.e-marketing.fr/Breves/Renouvellement-du-conseil-d-administration-de-l-AACC-34009.htm

In Biz Community, Draftfcb South Africa Creative Director Kabelo Moshapalo will be on the digital judging panel of this year’s Loerie Awards. http://retail.bizcommunity.com/Article/410/12/49354.html

In AAAA and CB Newsletter, Draftfcb hosts a seminar at the 2010 Cannes Lions to discuss the “6.5 Seconds That Matter” operating system; Draftfcb North America Executive Creative Director Tom O’Keefe is quoted. http://www.aaaa.org/news/agency/Pages/062210_draftfcb_cannes.aspx http://cbwebletter.fr/2010/06/22/vous-avez-65-secondes-pour-decider-de-lire-cet-article/

In Biz Community, Draftfcb Johannesburg has three ads make the Film Lions and Film Craft Lions shortlist at the 2010 Cannes Lions. http://retail.bizcommunity.com/Article/196/12/49361.html

Similar stories can also be viewed on Merca2.0 and Latinadsales.com. http://www.merca20.com/?s=VIRAL+CREADO+POR+DRAFTFCB (translation required) http://www.latinadsales.com/index.php?nota=796 (translation required)

In Produ, AMAP and Multipress, Draftfcb Stockholm receives praise for its interactive viral film, Radiotjänst; Draftfcb Stockholm Creative Director Anders Dalenius is quoted. http://produ.com/Publicidad/index.html?Noti=79777 http://www.amap.com.mx/noticia.php?id=3479 http://multipress.com.mx/articulos.php?id_sec=11&id_art=12100&id_ejemplar=0

In B&T and AdNews, Draftfcb Sydney creates a new campaign for Lindt in the Australian market, designed to launch the company’s Swiss Gold Chocolate range; Draftfcb Sydney Director of Account Service Harry Preston and Creative Director Simon Edwards are quoted. http://www.bandt.com.au/news/5C/0C06A85C.asp http://www.bandt.com.au/dirplus/images/bttoday/newsletter/25_06_2010.pdf http://www.adnews.com.au/news/lindt-adopts-new-approach

In Marketing Magazine, Draftfcb Toronto develops the creative for the new can and bottle packaging for Coors Light, which has two visible thermal inks to illustrate two levels of cold. http://www.marketingmag.ca/english/news/marketer/article.jsp?content=20100625_100806_2348

In Fast Company, the Global Managers Meeting keynote speaker, Bill Taylor, praises Draftfcb and discusses the numbers that matter. http://www.fastcompany.com/1662645/what-surprising-number-will-change-your-business

In Campaign India, M&M, Exchange4Media and Marketing Lagniappe, Draftfcb hosts a seminar to discuss 6.5 Seconds That Matter at the 2010 Cannes Lions; Draftfcb Global Chief Strategy Officer Michael Fassnacht discusses the marketing-consumer relationship. http://www.campaignindia.in/news/2010/06/23/ajay-s-blog-what-makes-cannes-such-an-aspired-destination- http://blog.mandmglobal.com/mandm_blog/2010/06/draftfcb-wear-the-pants.html http://www.exchange4media.com/cannes/2010/fullstory2010.asp?Section_id=50&News_id=38550 http://www.exchange4media.com/cannes/2010/fullstory2010.asp?Section_id=50&News_id=38555 http://www.marketinglagniappe.com/blog/2010/06/23/purple-goldfish-in-cannes/ http://www.exchange4media.com/cannes/2010/fullstory2010.asp?Section_id=50&News_id=38548

In Marketing Week, the Post Office has a new campaign, designed to promote the image of “stature, strength and expertise” among its staff and products; Draftfcb London is cited as handling the below-the-line campaign. http://www.marketingweek.co.uk/news/post-office-pushes-community-credentials/3014929.article

In Biz Community, Draftfcb South Africa and Dean Fourie create a new TV spot for Energade. http://www.bizcommunity.com/Article/196/17/49243.html

In Biz Community, Draftfcb Johannesburg wins Silver Lions at Cannes. http://www.bizcommunity.com/Article/196/12/49246.html

In Creativity and Ad Gully, the first awards of the 2010 Cannes Lions have been announced; promo & activation category winners were selected by the international jury led by Draftfcb Global Retail and Promotions Officer Tina Manikas. http://creativity-online.com/news/cannes-tbwa-gatorade-win-pr-promo-grand-prix-awards/144576 http://www.adgully.com/marketing/event-marketing/cannes-lions-international-advertising-festival-announces-winners.html In DRAFTFCBlog, Giovanni+Draftfcb São Paulo SVP, Account Management Patricia Marinho recaps day three at the 2010 Cannes Lions.

In The New York Times, an interested reader asks questions about the new State Farm Insurance ads; Draftfcb Chicago is cited as the creator of these new spots. http://www.nytimes.com/2010/06/21/business/media/21adnewsletter2.html?scp=1&sq=draftfcb&st=cse

In The New York Times and AAAA, Draftfcb Chicago hires Chip Hoyt as executive vice president, group management director of retail. http://www.nytimes.com/2010/06/21/business/media/21adnewsletter3.html?scp=2&sq=draftfcb&st=cse http://www.aaaa.org/news/agency/Pages/061610_draftfcb_hoyt.aspx

In Screen Africa, Draftfcb South Africa Group Executive Creative Director Brett Morris and Deputy Creative Director Neo Mashigo will be judges at this year’s Loerie Awards. http://www.screenafrica.com/pls/cms/page?s=2054%2c4715%2c0%2c0%2c103%2c581284%2cJudging_line-up_at_Loeries

In Screen Africa, Biz Community and Taxi, the first awards of the 2010 Cannes Lions have been announced; fifty-five promo & activation category winners were selected by the international jury led by Draftfcb Global Retail and Promotions Officer Tina Manikas. http://www.screenafrica.com/pls/cms/page?s=2054%2c4609%2c0%2c0%2c103%2c582266%2cCannes_Lions_winners_in_Promo__Activation_PR__Direct_ http://medical.bizcommunity.com/Article/196/14/49198.html http://www.designtaxi.com/news/32115/Cannes-Lions-Announces-First-4-Awards/

In The Economic Times, India ranks fifth at Cannes among countries with the highest number of entries, but has not performed well in the Promo & Activation and Direct categories; Draftfcb Global Retail and Promotions Officer and Promo & Activation Jury President Tina Manikas is quoted. http://economictimes.indiatimes.com/news/news-by-industry/services/advertising/Cannes-Dismal-performance-in-promo-becomes-talk-of-the-town/articleshow/6076571.cms

In Ad Age, Brand Republic, USA Today, The Economic Times, Afaqs! and Adweek’s RealTimeCannes, the 2010 Cannes Lions promo & activation category winners have been announced; Draftfcb Global Retail and Promotions Officer and Promo & Activation Jury President Tina Manikas is quoted. http://adage.com/cannes2010/article?article_id=144568 http://www.brandrepublic.com/news/1011191/AMV-BBDO-UK-winner-Promo---Activation-Lions/ http://content.usatoday.com/communities/livefrom/post/2010/06/cannes-juries-raise-a-glass-to-gatorade/1 http://economictimes.indiatimes.com/news/news-by-industry/services/advertising/Cannes-India-opens-account-with-silver--bronze/articleshow/6076566.cms http://www.afaqs.com/perl/news/story.html?sid=27453_Cannes+2010:+Ogilvy+India+gets+its+first+Promo+Lion http://www.realtimecannes.com/2010/06/tbwachiatday-wins-two-grand-prix-in-promo-and-pr-for-gatorade-replay.html

In DRAFTFCBlog, Giovanni+Draftfcb São Paulo SVP, Account Management Patricia Marinho shares her thoughts on Day 2 in Cannes, discussing two successful seminars hosted by Go Viral and JWT. http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=260

In Adland and Elsterama, Draftfcb Stockholm Creative Director Anders Dalenius is interviewed in Cannes; he shares his thoughts on advertising, creatives today and his agency’s successful “Hero” campaign. http://adland.tv/content/anders-dalenius-draftfcb-stockholm-breaking-rules-create-something-new http://elsterama.com/anders-dalenius-draftfcb-stockholm-breaking-rules-create-something-new