In Best Ads on TV.com, Saab aims to create a big splash at UK’s top “Grand Designs” held in October; Draftfcb London created. http://www.bestadsontv.com/ad/39756/Saab-Decorate
In Interpublicgivesback.com, Draftfcb Toronto’s campaign for PFLAG is featured. http://ipgives.interpublic.com/draftfcb-toronto-creates-pro-bono-campaign-for-pflag/
In MarketWatch.com, Taco Bell’s XXL Chalupa will be promoted through an integrated campaign; Draftfcb Orange County mentioned. http://www.marketwatch.com/story/xxl-chalupa-returns-for-taco-bellrs-hungriest-fans-served-up-by-mlbs-biggest06
In FilmContact.com, trustworthiness and diversity featured in Engen’s TVC from Draftfcb Cape Town. http://www.filmcontact.com/news/south-africa/trustworthiness-and-diversity-engen%E2%80%99s-tvc-draftfcb
Draftfcb New Zealand dominates Effies. http://idealog.co.nz/news/2011/10/draftfcb-and-moh-dominate-effies
Draftfcb has appointed Rob Nielsen as global executive creative director on its global Beiersdorf assignment, which spans more than 90 countries worldwide including ten markets in Asia-Pacific. http://www.campaignlive.co.uk/news/1097515/draftfcb-poaches-saatchi-saatchi-creative-director-rob-nielsen/ http: http://www.brandrepublic.com/news/1097515/Draftfcb-poaches-Saatchi---Saatchi-creative-director-Rob-Nielsen/?DCMP=ILC-SEARCH http: http://www.mandmglobal.com/community/people-moves/06-10-11/draftcb-enrol-nielsen-for-beiersdorf-assignme.aspx http: http://www.dmnews.com/draftfcb-hires-nielsen-to-lead-beiersdorf-account/article/213791/ http: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=160096
In Shopper Marketing, Nivea touts skincare expertise; Draftfcb mentioned. http://www.shoppermarketingmag.com/articles/?nid=105248
In Marketing Web, Engen showcases its diversity and trustworthiness in a new television commercial from Draftfcb Cape Town. http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page71627
In The National Business Review, Draftfcb New Zealand came out trumps at this year’s Effies, winning eight awards including most effective agency of the year. http://www.nbr.co.nz/article/draftfcb-comes-trumps-2011-caanz-effies-aw-102006
Draftfcb has appointed Rob Nielsen as global executive creative director on its global Beiersdorf assignment, which spans more than 90 countries worldwide including ten markets in Asia-Pacific http://www.campaignasia.com/Article/275881,draftfcb-appoints-global-ecd-to-beiersdorf-business.aspx http: http://www.campaignbriefasia.com/2011/10/draftfcb-appoints-rob-nielsen.html http: http://creativity-online.com/news/people-news-from-chi/230236
In Gulf News, Blue Barracuda digital advertising company to expand its network in the Middle East. Draftfcb CEO and President Laurence Boschetto, Martin Talks, and Gregory Tikhanoff, president and CCO, Horizon Group pictured at launch in Dubai. http://gulfnews.com/business/media-marketing/blue-barracuda-will-take-big-bite-1.885595
In Media Newsline, Draftfcb Beijing wins SonyEricsson and Kangna after a competitive review. Initial projects include an integrated creative campaign for the SonyEricsson PSP SmartPhone. http://www.medianewsline.com/news/146/ARTICLE/8296/2011-10-04.html
In The Internationalist, Steve Schildwachter, EVP, Draftfcb Chicago is named an Agency Innovator 2011. http://agency-innovators.typepad.com/innovators_2011/steve-schildwachter-executive-vice-president-draftfcb-chicago.html