Draftfcb
In The News

In Stop Press, the Ministry of Health’s successful National Depression Initiative campaign starts phase two; Draftfcb New Zealand is cited as the creator of “The Journal,” the campaign’s online, self-management program, and Draftfcb New Zealand Managing Director, Social Change Brian van den Hurk is quoted. http://www.stoppress.co.nz/news/2010/06/draftfcb-and-kirwan-get-interactive-with-new-depression-campaign/

In Franchising, Draftfcb Orange County creates the ads for Taco Bell’s newly launched $2 Meal Deal, starring Charles Barkley. http://www.franchising.com/pressreleases/15882/

In PR Newswire, the White House Office of National Drug Control Policy launches a new campaign; Draftfcb New York is cited as one of the three agencies doing pro bono work for the campaign. http://www.prnewswire.com/news-releases/teen-voices-central-to-the-above-the-influence-campaign-95803194.html

In Poultry Today, in honor of the launch of its new advertising tagline, “So Good,” KFC is creating a free food giveaway for 100 of the brand’s fans in each of at least 50 restaurants across all 50 states on June 17; Draftfcb Chicago is mentioned as creator of the first spot to feature the new tagline. http://www.poultryandeggnews.com/poultrytoday/news/20100608/235340.shtml

In PR Newswire, Promo has released the 2010 Promo 100; Draftfcb tops the list at No. 1 with estimated revenue of $602 million. http://www.prnewswire.com/news-releases/promo-unveils-2010-promo-100-95797819.html

In Business 24-7, the number of Cannes Lions entries went up more than 7% this year, compared to 2009; Draftfcb sponsors the Roger Hatchuel Academy and Draftfcb Global Chief Creative Officer Jonathan Harries is quoted. http://www.business24-7.ae/companies-markets/media/cannes-lions-entries-go-up-by-7-this-year-2010-06-08-1.252723

On Kentucky.com, small businesses are taking advantage of lower marketing costs; Draftfcb West Coast SVP, Media Director Michael Knott is quoted. http://www.kentucky.com/2010/06/08/1297300/small-businesses-seize-upon-lower.html

In Media Asia, Draftfcb Shanghai launches a new nationwide Kraft Chips Ahoy! campaign featuring the “cookie guy.” http://www.media.asia/searcharticle/2010_06/Chips-Ahoy--Limbo--China/40161?src=mostpop

In Pub, Draftfcb Belgium develops a new activation for Kraft. http://www.pub.be/pub/content_news.aspx?id=98378&LangType=2060

In Trading Markets, in celebration of its new tagline, “So Good,” KFC will launch a free food giveaway; Draftfcb Chicago is cited as creator of the first spot to feature the new tagline. http://www.tradingmarkets.com/news/stock-alert/ktfbf_kentucky-fried-chicken-cooks-up-so-good-free-food-contest-967001.html

In The Orange County Business Journal, Draftfcb Orange County creates the “Super Delicious Ingredient Force” for Taco Bell; Draftfcb Orange County SVP, Group Creative Director Jeff Maerov is quoted. http://www.ocbj.com/news/2010/jun/06/kia-revives-hamsters-lull-next-big-launch/

In Ad Age, Draftfcb Chicago Managing Director Karen Sauder is featured among the “2010 Women to Watch.” http://adage.com/womentowatch2010/article?article_id=144239

In Campaign India and Biz Community, Draftfcb sponsors the Roger Hatchuel Academy at the upcoming Cannes Lions; Draftfcb Global Chief Creative Officer Jonathan Harries is quoted. http://www.campaignindia.in/news/2010/06/07/draftfcb-sponsors-roger-hatchuel-academy-at-cannes-lions http://marketing.bizcommunity.com/Article/223/48/48567.html

On Contactlenses.co.uk, Bausch + Lomb launches a new application for Apple’s iPhone and iPod touch devises; Draftfcb London is cited as the agency now handling the company’s European advertising account. http://contactlenses.co.uk/contactlensesnews/article30390/bausch--lomb-launches-new-iphone-app.html?catid=6&pageNo=1

In Biz Community, Draftfcb South Africa unveils its advertising campaign for the 2010 Pendoring Awards Call for Entries; Draftfcb South Africa Senior Copywriter Morné Strydom mentioned AND a poll to see what readers think of the 2010 Pendoring Awards theme, which was conceptualized and created by Draftfcb South Africa. http://www.bizcommunity.com/Article/196/12/48562.html http://www.bizcommunity.com/Poll.aspx?l=196&c=12&i=68

In Businesswire, AEC Newsroom and Earth Times, 2010 Vibrant Awards winners announced; Draftfcb New York Executive Vice President/Chief Media Officer Rich Gagnon and Senior Vice President/Executive Director of Digital Practice Tim Queenan served on the U.S. jury. http://www.businesswire.ca/portal/site/ca-fr/permalink/?ndmViewId=news_view&newsId=20100604005211&newsLang=en http://aecnewsroom.digitalmedianet.com/articles/viewarticle.jsp?id=1099228 http://www.earthtimes.org/articles/show/2010-vibrant-awards-announced,1330480.shtml

In Biz Community, 2010 D&AD Awards winners announced; Draftfcb South Africa nominated in the writing category for its Toyota “Genuine” parts campaign. http://www.bizcommunity.com/Article/196/12/48606.html

In Best Media Info, Draftfcb is sponsoring the 2010 Roger Hatchuel Academy during the 57th Annual Cannes Lions International Advertising Festival in France. http://www.bestmediainfo.com/MediaInfo/DetailNews.aspx?Nid=1359&filename=news.xml