Posted at 0:00 by Anthony Imgrund
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In Stop Press, the Ministry of Health’s successful National Depression Initiative campaign starts phase two; Draftfcb New Zealand is cited as the creator of “The Journal,” the campaign’s online, self-management program, and Draftfcb New Zealand Managing Director, Social Change Brian van den Hurk is quoted.
http://www.stoppress.co.nz/news/2010/06/draftfcb-and-kirwan-get-interactive-with-new-depression-campaign/
Posted at 0:00 by Anthony Imgrund
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In Franchising, Draftfcb Orange County creates the ads for Taco Bell’s newly launched $2 Meal Deal, starring Charles Barkley.
http://www.franchising.com/pressreleases/15882/
Posted at 0:00 by Anthony Imgrund
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In PR Newswire, the White House Office of National Drug Control Policy launches a new campaign; Draftfcb New York is cited as one of the three agencies doing pro bono work for the campaign.
http://www.prnewswire.com/news-releases/teen-voices-central-to-the-above-the-influence-campaign-95803194.html
Posted at 0:00 by Anthony Imgrund
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In Poultry Today, in honor of the launch of its new advertising tagline, “So Good,” KFC is creating a free food giveaway for 100 of the brand’s fans in each of at least 50 restaurants across all 50 states on June 17; Draftfcb Chicago is mentioned as creator of the first spot to feature the new tagline.
http://www.poultryandeggnews.com/poultrytoday/news/20100608/235340.shtml
Posted at 0:00 by Anthony Imgrund
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In PR Newswire, Promo has released the 2010 Promo 100; Draftfcb tops the list at No. 1 with estimated revenue of $602 million.
http://www.prnewswire.com/news-releases/promo-unveils-2010-promo-100-95797819.html
Posted at 0:00 by Anthony Imgrund
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In Business 24-7, the number of Cannes Lions entries went up more than 7% this year, compared to 2009; Draftfcb sponsors the Roger Hatchuel Academy and Draftfcb Global Chief Creative Officer Jonathan Harries is quoted.
http://www.business24-7.ae/companies-markets/media/cannes-lions-entries-go-up-by-7-this-year-2010-06-08-1.252723
Posted at 0:00 by Anthony Imgrund
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On Kentucky.com, small businesses are taking advantage of lower marketing costs; Draftfcb West Coast SVP, Media Director Michael Knott is quoted.
http://www.kentucky.com/2010/06/08/1297300/small-businesses-seize-upon-lower.html