Draftfcb
In The News

In Market Watch, Draftfcb Chicago launches the multi-million dollar Hello JELL-O! campaign, introducing the Kraft brands’ new logo. http://www.marketwatch.com/story/hello-jell-o-bill-cosby-and-jell-o-reunite-to-bring-about-smiles-2010-05-17?reflink=MW_news_stmp

In DM News, Gerber’s integrated campaign celebrates the Gerber Generation with its national “baby shower”; Draftfcb New York is cited as the creator of the Gerber Generation campaign, and handles the TV, print and out-of-home aspects of the campaign. http://www.dmnews.com/gerber-to-launch-healthy-diet-campaign-with-baby-shower/article/170185/

In PR Newswire, Draftfcb Chicago develops the “What would the world be like without self-expression?” campaign for Sharpie. http://multivu.prnewswire.com/mnr/sharpie/44094/

In Market Watch, Taco Bell launches the new $2 Meal Deal; Draftfcb Orange County will handle the television advertising and in-store signage. http://www.marketwatch.com/story/taco-bellr-redefines-value-for-the-qsr-industry-and-makes-combo-meals-relevant-again-for-dollar-stretchers-everywhere-with-all-new-2-meal-deals-2010-05-17?reflink=MW_news_stmp

On the 42nd IAA World Congress website, a video interview with Draftfcb CEO and President Laurence Boschetto is featured. http://www.iaamoscow2010.com/video-library-boschetto2.php

In Marketing Web, Draftfcb Cape Town has redefined its business model by merging its creative departments to form one multi-disciplinary studio to be led by Executive Creative Director Glynn Venter; Godfrey Morley will return to the restructured agency as managing director and Francois De Villiers has been appointed Creative Chairman. http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page71627?oid=127347&sn=Marketingweb%20detail&pid=71616

In Ad Age, Kraft consolidates media-buying duties on the $120 million portfolio of Cadbury brands, but media-planning duties remain at Horizon; Draftfcb is cited as being one of the agencies on Cadbury’s U.S. creative business roster. http://adage.com/agencynews/article?article_id=143793

In DRAFTFCBlog, Draftfcb Corporate Communications Associate Soraya Eltomey interviews EVP of CRM Mike Brzozowski to get his thoughts on Facebook’s new Open Graph platform. http://www.draftfcbblog.com/Lists/Posts/Post.aspx?List=9629e6a4-1f5e-4913-9635-2fa20126656e&ID=251

In Biz Community, Draftfcb Johannesburg launches a new TV spot for the Lexus IS-F; Draftfcb Johannesburg’s Grant Jacobsen and Leon Moodley are quoted. http://www.bizcommunity.com/Article/196/12/47549.html

In DM News and The New York Times, after a mandated review Draftfcb New York keeps status as lead agency and adds digital duties for the U.S. Office of National Drug Control Policy. http://www.dmnews.com/draftfcb-new-york-expands-work-on-federal-anti-drug-campaign/article/169715/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+NewsDMNews+%28DMNews+News%29&utm_content=Twitter http://www.nytimes.com/2010/05/10/business/media/10addes.html?src=busln

In DRAFTFCBlog, Draftfcb Hamburg Senior Strategic Planner Christiane Bunnenberg discusses the differences between the American way of “do, do, think” versus the German philosophy of “think, think do.” http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=250

In This Modern House, Draftfcb New Zealand creates a print campaign for TV show “Man vs. Wild.” http://wadejohnston1962.wordpress.com/2010/05/07/design-friday-draftfcb-print-campaign-for-man-vs-wild/

In StopPress, Draftfcb New Zealand’s Grace Villeneuva and Hillary Barrett win awards at the StopPress Alternative Media Awards. http://www.stoppress.co.nz/news/2010/05/behold-its-the-inaugural-alternative-media-awards/

In PR Newswire, 2010 Census campaign wins both the “Best Multicultural Campaign” and “Best Branded Content” awards at Mediaweek’s Media Plan of the Year Competition;” Draftfcb New York is mentioned and Vice President, Group Media Director Bhavana Smith is quoted. http://www.prnewswire.com/news-releases/2010-census-advertising-named-multicultural-and-best-branded-campaign-of-the-year-93086314.html

In The National Business Review 24/7 and Scoop, Draftfcb New Zealand wins best in show for its work on Whitcoulls, and brings in a total of 10 gold and silver awards at the Media Awards. http://www.nbr.co.nz/article/draftfcb-media-cleans-media-awards-122691 http://www.scoop.co.nz/stories/BU1005/S00200.htm

In Adweek, after a mandated review Draftfcb New York keeps status as lead agency and adds digital duties for the U.S. Office of National Drug Control Policy. http://www.adweek.com/aw/content_display/news/agency/e3iea8f9cfddb1559170f30988c9a015a35