Posted at 13:47 by Anthony Imgrund
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In Campaign, Brand Republic and Marketing Week, Draftfcb London creates a new campaign to promote Nivea For Men’s sponsorship of the England football team, in preparation for the World Cup.
http://www.campaignlive.co.uk/news/1000699/Nivea-backs-England-football-sponsorship-ad-campaign/
http://www.brandrepublic.com/News/1000699/Nivea-backs-England-football-sponsorship-ad-campaign/?DCMP=ILC-SEARCH
http://www.marketingweek.co.uk/nivea-for-men-unveils-england-fc-themed-ad-campaign/3013014.article
Posted at 13:47 by Anthony Imgrund
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In Totally Mad and Biz Community, Draftfcb Johannesburg develops a new online strategy for the new Toyota Auris X.
http://www.totallymad.co.za/default.aspx?IDStory=25203
http://www.bizcommunity.com/Article/196/23/47340.html
Posted at 13:47 by Anthony Imgrund
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In Totally Mad and Biz Community, Draftfcb Cape Town has redefined its business model and Godfrey Morley returns to the restructured agency as managing director.
http://www.totallymad.co.za/?idstory=25282
http://www.bizcommunity.com/Article/196/12/47329.html
Posted at 13:47 by Anthony Imgrund
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In Financial Times, Draftfcb+Ulka wins the creative duties for Hero Honda Motors’ Commonwealth Games 2010 sponsorship project and Queen’s Baton Relay sponsorship projects.
http://www.financialexpress.com/news/Bits---Bytes/614596/
Posted at 13:47 by Anthony Imgrund
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In Chief Marketer, shoppers are moving away from impulse buying; Draftfcb Global Retail and Promotions Officer Tina Manikas is quoted.
http://chiefmarketer.com/disciplines/promotions/0401-inspire-impluse-buying/index.html
Posted at 13:50 by Anthony Imgrund
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On Mad.co.uk, Draftfcb London creates a new campaign to promote Nivea For Men’s sponsorship of the England football team, in preparation for the World Cup.
http://www.mad.co.uk/Main/News/Articlex/af5a4267ac244f578007a5f0d1f59e6f/Nivea-for-Men-unveils-England-FC-themed-ad-campaign.html
Posted at 13:50 by Anthony Imgrund
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In Cream Global, learn how to create an “ant protest” inspired by Giovanni+Draftfcb, which posted “Ants,” a video for the SCJohnson insecticide Baygon.
http://www.creamglobal.com/17798/21415/ant-protest
Posted at 13:50 by Anthony Imgrund
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In Screen Africa, Draftfcb Cape Town has redefined its business model by merging its creative departments to form one multi-disciplinary studio to be led by Executive Creative Director Glynn Venter; Godfrey Morley will return to the restructured agency as managing director and Francois De Villiers has been appointment Creative Chairman.
http://www.screenafrica.com/news/ads/494606.htm
Posted at 13:50 by Anthony Imgrund
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In Screen Africa, Shahir Zag, chief creative officer at Y&R Middle East & North Africa, will join the Advertising and Integrated Campaign judging panels for the 2010 Loerie Awards; Draftfcb Johannesburg Executive Creative Director Brett Morris is quoted.
http://www.screenafrica.com/news/ads/494642.htm