Draftfcb
In The News

In Nonprofit News and Comment, Draftfcb New York creates an attention-grabbing campaign for the City Harvest Food Rescue Organization. http://hausercenter.org/npnews/?p=543

In DRAFTFCBlog, Draftfcb New York Senior Digital Business Strategist Sanjay Rana makes the case for and against social media. http://draftfcblog.com/Lists/Posts/Post.aspx?ID=212

In Advertising Age, a senior management shake-up at automotive giant General Motors; Draftfcb rumored to be a contender for the business on the highly anticipated Chevrolet Cruze small car. http://adage.com/article?article_id=141017

In Clean Energy Daily, Draftfcb is one of the agencies involved with the “Hopenhagen” campaign. http://www.theenergydaily.com/ced/press_releases/?filename=environmental_services%2f200912101645PR_NEWS_USPR_____NY24557.html

In Marketing, Research, PR & Competitive Intelligence, Draftfcb Orange County creates a new pro bono PSA for the Alese Coco Fight 2 Win Campaign. http://mrprci.blogspot.com/2009/12/dmnews-meredith-gets-chrysler-crm.html

In Fresh Blog, Bob Bernstein, Chief Media Officer, Draftfcb Chicago, Managing Director, MC Media, and an honoree at yesterday’s Media Mavens luncheon, explained how marketers seek media planners that can “see the big picture from a consumer standpoint and understand their decision journey;” Interpublic mentioned. http://blog.2fresh.com/2009/12/whats-next-marketing-platform-how-to.html

In Coloribus, Draftfcb Chicago receives a positive review in regards to its work for Diners Club International; Draftfcb Chicago Group Creative Director John Claxton, Creative Director Kurt Fries and Senior Agency Producer Greg Lederer mentioned. http://www.coloribus.com/adsarchive/tv-commercials/diners-club-credit-card-arrived-573451/

In DRAFTFCBlog, Draftfcb Chicago Senior Vice President/Group Management Director Steve Schildwachter shares three major points within the last week of press concerning analytics, measurement and accountability. http://draftfcblog.com/Lists/Posts/Post.aspx?ID=211

In Jornal NH Online, Giovanni+Draftfcb’s campaigns for Fiat are finalists for the Top Car TV Awards. http://www.jornalnh.com.br/site/blogs/blog.asp?canal=19&ed=31&ct=127&esp=82&cd=145685#post14

In Marketing Site, Draftfcb South Africa Media Manager Howard West comments on the benefits for Spur and Panarotti’s in signing a deal with Cinemark. http://www.themarketingsite.com/live/content.php?Item_ID=10383

In B&T, Draftfcb Sydney unveils an interactive sampling cinema spot for the Lindt sponsorship of the St. George OpenAir Cinema; Draftfcb Sydney Head of Strategic Services Jonathan Samengo quoted. http://www.bandt.com.au/news/4B/0C06634B.asp

In DM News, Draftfcb Orange County creates a new pro bono PSA for the Alese Coco Fight 2 Win Campaign; Draftfcb Orange County Creative Director Scott Murray quoted. http://www.dmnews.com/draftfcb-launches-pro-bono-psa-for-hodgkins-research-nonprofit/article/159332/

In Advertising Age, Bob Bernstein, Chief Media Officer, Draftfcb Chicago, Managing Director, MC Media, and an honoree at yesterday’s Media Mavens luncheon, explained how marketers seek media planners that can “see the big picture from a consumer standpoint and understand their decision journey;” Interpublic mentioned. http://adage.com/article?article_id=140979

In Ads of the World and PubCreativo, Draftfcb+Ulka creates print ad “Drain Mouth” for brand Minto Fresh. http://adsoftheworld.com/media/print/minto_fresh_drain_mouth http://www.pubcreativo.com/2009/12/minto-fresh-dustbin-mouth/

In Marketing Week, Draftfcb London will have to focus on Post Office’s “brand rich local history” while working on the account. http://www.marketingweek.co.uk/post-office-needs-to-connect-to-community/3007655.article

On Mad.co.uk and in Marketing Direct, Draftfcb London retains the £15 million direct marketing account for the Post Office. http://www.mad.co.uk/BreakingNews/BreakingNews/Articles/06b7cdd063dc40adb11c10b5f84fab99/DraftFCB-retains-Post-Office-DM-account.html http://www.marketingdirectmag.co.uk/news/972776/Draftfcb-retains-15-million-Post-Office-DM-business/