Draftfcb
In The News

On WatPR.com, ViziSense announces the beta launch of AdView, India’s first online advertising monitoring and analysis tool; Draftfcb+Ulka Interactive Vice President Satish Ramachandran is quoted. http://pr.watblog.com/2010/01/india%E2%80%99s-first-online-advertising-monitoring-and-analysis-tool/

In The Van Buren Report, IPG is recognized as a company to watch with experts anticipating stock growth; Draftfcb is cited as one of the company’s Integrated Agency Network (IAN) brands. http://www.vanburenreport.com/news/stock-pick-of-the-day-wednesday-january-20th-2010-ipg-interpublic-group-of-companies-inc

In AAAA, Draftfcb Chicago beefs up its digital practice by hiring Kevin Drew Davis as digital group director and Emily Brennan as director of the search engine marketing practice; Draftfcb Chicago Chief Creative Officer Rob Sherlock and Draftfcb Chicago Chief Media Officer Bob Bernstein are quoted. http://www2.aaaa.org/news/agency/Pages/011210_draft.aspx

On Reklamaster.com, Giovanni+Draftfcb’s spot, featuring Gisele Bundchen, for Sky TV is recognized as one of the best Spanish-language ads of 2009. Juan Saux, founder and executive vice president of the West Andean region of Draftfcb’s Mayo Publicidad is honored by Adlatina as one of the outstanding marketing executives of the year. http://reklamaster.com/news/id/21483/

In Carrol Boyes’ blog, Draftfcb Cape Town launches a new in-store point-of-sale and print advertising campaign to showcase her six new pewter tableware ranges. http://carrolboyes.blogspot.com/2010/01/elegant-new-look-from-draftfcb-cape.html

In DRAFTFCBlog, Draftfcb Chicago SVP/Group Management Director Steve Schildwachter recommends an Age Age article to learn how small, international agencies successfully change with the times AND Draftfcb New York EVP/Group Management Director Jeff Tarakajian praises agency teamwork for the 2010 U.S. Census campaign. http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=218 http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=217

In DM News, Google and Apple battle for mobile dominance; Draftfcb Chicago VP and Director of Mobile Platforms Patrick Moorhead is quoted. http://www.dmnews.com/google-apple-battle-for-mobile-dominance/article/161410/

In BizCommunity, Draftfcb Cape Town launches a new in-store point-of-sale and print advertising campaign for legendary South African designer, Carrol Boyes. http://www.bizcommunity.com/Article/196/12/43748.html

In Marketing magazine, Cadbury has announced its finalizing the terms of a takeover by Kraft after the U.S. food giant raised its bid to £11.5bn; Draftfcb is recognized as the agency responsible for introducing Oreo cookies to the UK. http://www.marketingmagazine.co.uk/news/978156/Cadbury-Kraft-shake-hands-115bn-deal/

In The Chicago Sun-Times, Lewis Lazare reports on the 2010 U.S. Census campaign, focusing on the Christopher Guest “engagement” spots; Draftfcb New York mentioned. http://www.suntimes.com/business/lazare/1996380,CST-NWS-lew18.article

In Ad Age, Giovanni+Draftfcb’s spot, featuring Gisele Bundchen, for Sky TV is recognized as one of the best Spanish-language ads of 2009. Juan Saux, founder and executive vice president of the West Andean region of Mayo Publicidad, a non-equity affiliate of Draftfcb, and is honored by Adlatina as one of the outstanding marketing executives of the year. http://adage.com/hispanic/article?article_id=141542

In BizCommunity, an increase in “through-the-line” advertising strategies for big brands is number three in the top digital marketing trends in South Africa for 2010; Draftfcb South Africa’s “Real Men That Can’t Sing” campaign for client Klipdrift, is cited as a 2009 example. http://www.bizcommunity.com/Article/196/424/43707.html

In Boards magazine and Shoot online, Draftfcb Chicago hires Kevin Drew Davis to lead the agency’s digital creative department as SVP, digital group creative director. http://www.boardsmag.com/articles/online/20100114/peeps.html?__b=yes; http://www.shootonline.com/go/news-view.rs-web2-2434837-1263501271-2.Street-Talk.html

In Adweek and Brandweek, Draftfcb New York develops the new Gerber campaign, “The Gerber Generation”; Draftfcb New York SVP/Group Management Director Lesley McDonald is quoted. http://www.adweek.com/aw/content_display/news/agency/e3i369762d94b2490b5122081402711ecac http://www.brandweek.com/bw/content_display/news-and-features/direct/e3ia62d19a7acb838dbf38ca36fc9e4970b

In DM News, Draftfcb New York leads a 14-agency effort in the 2010 U.S. Census account; Draftfcb New York EVP Jeff Tarakajian and SVP of Digital, Tim Queenan are quoted. http://www.dmnews.com/census-bureau-debuts-integrated-campaign-to-drive-up-response-rate/article/161389/

In Adweek, the U.S. Census Bureau is set to launch its advertising campaign next week; Draftfcb New York is recognized as the lead agency. http://www.adweek.com/aw/content_display/news/strategy/e3ie77b4ee401b87ca17f45f6e07235b7c5

In Ad Age, the U.S. Census Bureau will begin its campaign effort on NBC’s Golden Globe Awards with the first in a series of five Christopher Guest-directed spots; Draftfcb New York is cited as a participating agency and the creator of the Census 2010 website. Draftfcb Group Creative Director Gary Resch is quoted in the article. http://adage.com/article?article_id=141509