Draftfcb
In The News

In Mobile Marketer, Draftfcb Chicago strengthens its mobile offering, partners with Velti, a leader in mobile marketing and advertising technology solutions; Draftfcb Chicago Vice President and Director of Mobile Platforms Patrick Moorhead is interviewed. http://www.mobilemarketer.com/cms/news/advertising-agencies/6973.html

In Trading Markets, Yahoo! Business, PR Inside and Forbes, Taco Bell introduces its new Cantina Tacos; Draftfcb Orange County is handling the TV ads and in-store signage. http://www.tradingmarkets.com/news/press-release/yum_taco-bell-r-serves-up-all-new-cantina-tacos-and-introduces-carnitas-shredded-pork-and-corn-tortilla-1081247.html http://ca.us.biz.yahoo.com/bw/100802/20100802005303.html?.v=1 http://www.pr-inside.com/taco-bell-serves-up-all-new-cantina-r2035448.htm http://www.forbes.com/feeds/businesswire/2010/08/02/businesswire143272925.html

In Agency Spy, Draftfcb San Francisco is appointed CRM agency for Electronic Arts. http://www.mediabistro.com/agencyspy/draftfcb/draft_sf_nabs_eas_crm_biz_169444.asp

In Biz Community and 10 and 5, Draftfcb South Africa’s digital and interactive specialist agency, Mesh, took first and second place at the Creative Circle Ad of the Month Awards. http://www.bizcommunity.com/Article/196/12/50648.html http://10and5.com/2010/08/the-creative-circle-digital-results/

In DM News, Interpublic reported an increase in revenue for 2Q’10, exceeding analyst expectations; Draftfcb is mentioned. http://www.dmnews.com/interpublic-publicis-report-q2-first-half-revenue-gains/article/175871/

In The Chicago Sun-Times, Energy BBDO/Chicago teams up with a new bidder, the Northstar Lottery Group; Draftfcb Chicago is mentioned. http://www.suntimes.com/business/lazare/2556228,CST-NWS-lew02.article http://blogs.suntimes.com/media/2010/07/energy_bbdochicago_casts_its_f.html

In The Wall Street Journal, a review of the new book, The Man Who Sold America, that details the life and career of Albert Lasker; Legendary FCB mentioned. http://online.wsj.com/article/SB10001424052748703724104575380081867728438.html?KEYWORDS=lasker

In Biz Community, Draftfcb South Africa’s work for Vodacom receives first and second place for Creative Circle/Digital Media & Marketing Association (DMMA)’s first Digital Ad of the Month competition; Draftfcb Johannesburg’s Grant Jacobsen mentioned. http://www.bizcommunity.com/Article/196/16/50576.html

In Campaign Asia, Draftfcb Chicago Chief Creative Officer Rob Sherlock will serve on the TV/Cinema, Print, Outdoor and Radio jury for September 2010’s Spikes Asia Festival in Singapore. http://www.campaignasia.com/Article/221474,spikes-asia-finalises-first-of-juries-for-2010.aspx

In Vox News and propmark, Giovanni+Draftfcb creates a new campaign for client Fleury that involves both the rational and emotional sides of people. http://www.voxnews.com.br/dados_noticias.asp?codnot=70844 (Translation required) http://www.propmark.com.br/publique/cgi/cgilua.exe/sys/start.htm?UserActiveTemplate=propmark&infoid=59848&sid=3 (Translation required)

In Response Magazine, marketers look to behavioral economics to determine how consumers make decisions; Draftfcb’s launch of the Institute of Decision Making is mentioned and its executive director, Draftfcb San Francisco Director of Strategic Planning Matthew Willcox quoted. http://www.responsemagazine.com/response-magazine/news/behavioral-economics-give-marketers-insight-2815

In The Wall Street Journal, Media Bistro, Market Watch, My Smart Trend and Guardian UK, IPG reported an increase in revenue for the second quarter, beating analyst expectations; Draftfcb is mentioned and IPG Chairman and CEO Michael Roth is quoted. http://online.wsj.com/article/BT-CO-20100729-710735.html http://www.mediabistro.com/prnewser/agencies/ipg_q2_pr_revenue_up_67_169143.asp?c=rss http://www.marketwatch.com/story/interpublic-shares-jump-after-big-profit-jump-2010-07-29 http://www.mysmartrend.com/news-briefs/news-watch/interpublic-group-cos-among-companies-advertising-industry-best-relative-per-1 http://www.guardian.co.uk/media/2010/jul/29/interpublic-results-q2