In Media in Canada, Draftfcb Toronto launches new creative work for the WWF Canada in an effort to encourage participation in this month’s “Earth Hour.” http://www.mediaincanada.com/articles/mic/20100311/earthhour.html
In The Hindu Business Line, Draftfcb Ulka Executive Director and CEO M.G. Parameswaran shares his thoughts on comparative advertising. http://www.thehindubusinessline.com/catalyst/2010/03/11/stories/2010031150040100.htm
In Adweek and Brandweek, the Hilton brand is conducting a review of its global creative duties; Draftfcb Chicago mentioned. http://www.adweek.com/aw/content_display/news/account-activity/e3i724486204375a1061cd90c55eb4ea228 http://www.brandweek.com/bw/content_display/news-and-features/automotive-travel/e3i724486204375a10693e8ee494d508e1a
In DRAFTFCBlog, Draftfcb Global Chief Strategy Officer Michael Fassnacht discusses the unique way in which Google tests the quality of its search results. http://draftfcblog.com/Lists/Posts/Post.aspx?ID=233
In Mumbrella, Draftfcb Sydney creates “The Gold Bunny Hunt” for Lindt’s Easter campaign. http://mumbrella.com.au/lindt-launches-gold-bunny-hunt-in-new-easter-campaign-18453#more-18453
In Pub Creativo, Draftfcb Toronto creates “Melting Ice Caps,” a print ad for WWF Earth Hour. http://www.pubcreativo.com/2010/03/wwf-earth-hour-melting-ice-caps/
In Right, from the Start, Draftfcb Chicago VP, Management Director for Mobile Platforms Patrick Moorhead is quoted when asked about what he feels the DSE & the digital signage industry are missing. http://presetgroup.com/blog/index.php/archives/220
In Medical Marketing & Media, Digital Draftfcb Healthcare is highlighted in a feature article. http://www.mmm-online.com/digital-draftfcb-healthcare/article/164901/
On Biztech2.com, Draftfcb+Ulka VP-IT Ritu Madbhavi shares her thoughts on why there are so few high-ranking women in the IT industry. http://biztech2.in.com/india/news/people/women-in-it-should-learn-to-strike-a-fine-balance/78372/0
In DRAFTFCBlog, Draftfcb New York SVP, Director of Search Marketing Dan Brough discusses Google and its relationship with online pharmacy sites in the U.S. and Canada. http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=232
In Ads 2 Blog, Draftfcb London Executive Creative Director Mark Fiddes will be a speaker at this year’s Dubai International Advertising Festival. http://www.ads2blog.com/2010/03/08/impressive-learning-program-at-dubai-lynx-2010/