Draftfcb
In The News

In Creativity and Media in Canada, Toronto launches a new print ad for Canada’s Union Hearing Aid Centre. http://creativity-online.com/work/union-hearing-aid-center-test-your-eyesight--video/31499 http://mediaincanada.com/2013/05/06/spotted-union-hearing-pretends-to-test-eyes/

Campaign Brief Asia and Best Ads on TV share “Flying Hair,” the advertisement Draftfcb + Ulka created for Tata Docomo. http://www.campaignbriefasia.com/2013/05/the-intent-of-this-commercial.html http://www.bestadsontv.com/ad/53154/Tata-Docomo-hair-flying

New Zealand has developed three new ads for client Paper Plus’s upcoming event with celebrity chef Gordon Ramsey. The ads are made entirely out of paper and are based on actual recipes found in his cookbook and shared in Coloribus. http://www.coloribus.com/adsarchive/prints/paper-plus-seafood-f-word-17103955/

Coloribus shares the new print ad Draftfcb Kiev in the Ukraine launched for President Clinical. http://www.coloribus.com/adsarchive/prints/president-toothpaste-salutation-17104055/

Vienna has created a new print campaign for Labello’s new range of flavored lip balms, seen in Coloribus. http://www.coloribus.com/adsarchive/prints/labello-lipcare-frog-17100805/

12ahead shares the UTEC billboard campaign created by Mayo Publicidad Draftfcb. http://www.12ahead.com/digital-billboards-stop-you-your-tracks

New Zealand wins two golds and two bronzes at the Clio Awards and a gold, silver and two bronzes at New York Festivals, says Stop Press. http://www.stoppress.co.nz/blog/2013/05/draftfcb-brings-home-few-bones-new-york

In Field Marketing and Campaign Brief, NIVEA has kicked off its new “dare-to-dip” partnership with London. The partnership will build awareness of the dare-to-dip movement in the UK, The Netherlands and the Nordics. http://www.fieldmarketing.com/articles/1026/59/Mult-agency-team-help-Nivea-women-dare-to-dip/d,news-details/ http://www.campaignbrief.co.uk/2013/05/nivea-dares-women-to-dip-into.html

Mayo Publicidad Ecuador launches a new print ad for Duo Condoms, shared in Creativity. http://creativity-online.com/work/duo-condoms-hot-action/31470

The Guardian shares the UTEC billboard campaign created by Mayo Publicidad Draftfcb. http://www.guardian.co.uk/sustainable-business/water-from-air-collaboration-engineers-marketeers/print http://www.guardian.co.uk/sustainable-business/water-from-air-collaboration-engineers-marketeers/print http://www.guardian.co.uk/sustainable-business/water-from-air-collaboration-engineers-marketeers/print

Chicago’s viral ad for Kmart, “Ship My Pants,” is No. 3 on Campaign’s Viral Chart and shared in Brand Republic. http://www.campaignlive.co.uk/news/1181018/campaign-viral-chart-beyonce-switches-h-m-evian-stays-top/ http://www.brandrepublic.com/news/1181018/campaign-viral-chart-beyonce-switches-h-m-evian-stays-top/

In Strategy Online, Sun Life Financial has named Canada as its Agency of Record to support the company’s advertising, branding and marketing initiative. http://strategyonline.ca/2013/05/02/sun-life-financial-chooses-draftfcb-as-aor/

In 4As, Draftfcb won two Gold World Medals, two Silver World Medals and four Bronze World Medals at the New York Festivals Awards Show on May 2. http://www.aaaa.org/news/agency/Pages/DraftfcbGlobalOfficesWinBigatNewYorkFestivals.aspx

New Zealand takes home a Gold World Medal, a Silver World Medal and two Bronze World Medals for “Driving Dogs” at the New York Festivals Awards Show on May 2, says Campaign Brief, Campaign Brief Asia and Campaign Brief New Zealand. http://www.campaignbrief.com/2013/05/rga-nys-nike-fuelband-takes-ou.html http://www.campaignbriefasia.com/2013/05/rgas-nike-fuelband-takes-out-w.html http://www.campaignbrief.co.nz/2013/05/rgas-nike-fuelband-takes-out-w.html

In Bio Med Reports, Individual, Fresh News, pr – inside, CBS Philly Business, Financial Content, Morning Star and Marketwire, the “Escape the Stall,” Awareness campaign created by Draftfcb Healthcare for The Crohn's & Colitis Foundation of America won the Gold award for Best Disease Education - TV/print campaign during the 2013 24th Annual Manny Awards. http://www.biomedreports.com/20130501133971/escape-the-stall-awareness-campaign-wins-at-the-24th-annual-manny-awards.html http://www.individual.com/storyrss.php?story=175118623&hash=9741e21372964ca7d691ddbee2f2df9c http://www.freshnews.com/news/792633/-escape-stall-awareness-campaign-wins-24th-annual-manny-awards http://www.pr-inside.com/escape-the-stall-awareness-campaign-wins-r3654715.htm http://business.cbs3.com/cbslocal.cbs3/news/read/24077489/ http://markets.financialcontent.com/stocks/news/read/24077489/ http://news.morningstar.com/all/market-wire/MWR11G004841001/escape-the-stall-awareness-campaign-wins-at-the-24th-annual-manny-awards.aspx http://www.marketwire.com/press-release/escape-the-stall-awareness-campaign-wins-at-the-24th-annual-manny-awards-1785360.htm

Chris Miller, chief digital officer, Chicago, explains the importance of mobile email in MediaPost. http://www.mediapost.com/publications/article/199565/its-the-behavior-stupid-when-it-comes-to-mobi.html#axzz2SG2ViKUv

MediaPost features remarks of Chris Miller, chief digital officer, Chicago, Email Insider Summit’s opening keynote speaker. http://www.mediapost.com/publications/article/199562/email-to-mobile-wassup.html#axzz2SG2ViKUv

Simon White, European planning officer, Draftfcb and European lead, Institute of Decision Making, is interviewed by Chinwag Psych. http://chinwag.com/blogs/chinwag-staff/chinwag-psych-simon-white-interview-when-behavioural-economics-meet-marketing-mo

In The Drum, NIVEA has kicked off its new “dare-to-dip” partnership with Londonhttp://www.thedrum.com/news/2013/05/02/nivea-persuades-women-dare-dip-new-campaign