In Stop Press, New Zealand’s “Meet the Meat of Your Dreams” campaign for supermarket chain, PAK ’n SAVE, has won an October ORCA award. http://www.stoppress.co.nz/blog/2012/11/meat-buy-love-draftfcb-and-pak-n-saves-pleasures-flesh-takes-orca
In I Nudge You, Chicago’s senior strategic planner, John Balz, and experience planner, Johnny Schroepfer, present on business strategy during the 2012 4A’s Strategy Festival. http://www.inudgeyou.com/marketing-evil-vs-good-in-ads-and-nudges/?utm_source=rss&utm_medium=rss&utm_campaign=marketing-evil-vs-good-in-ads-and-nudges
In Diversity Journal, Draftfcb was mentioned as a participant in the 4A’s Multicultural Advertising Intern Program (MAIP). http://www.diversityjournal.com/9904-maip-addresses-lack-of-diversity-in-advertising/
In Business Insider, Draftfcb’s works on a direct mail holiday campaign for the U.S. Postal Service is mentioned. http://www.businessinsider.com/lancomes-new-cover-girl-is-a-cartoon-the-brief-2012-11
In AdForum, Chicago’s “Compete” TV spot for Cox Communications ranks #3 in the weekly “Top 5.” http://us.adforum.com/top5/
In The Inspiration Room, the London International Awards presents four awards to various Draftfcb agencies: Giovanni+Draftfcb wins Bronze for the print campaign “Skateboard,” for JVC Camera; Toronto receives two Bronze awards for the radio campaigns “Jazz” for Pflag Canada and “Better” for Paradise Pools; and Buenos Aires wins a Bronze corporate image award for ZonaJobs’ “Grandmother.” http://theinspirationroom.com/daily/2012/london-international-awards-2012/
In Coloribus, Chicago shares its Halloween print ad for Sharpie. http://www.coloribus.com/adsarchive/prints/sharpie-permanent-markers-halloween-16146205/
In Mark Lives, Cape Town shares new work for Engen’s highly anticipated Primax Unleaded petrol. http://www.marklives.com/wordpress/2012/11/draftfcb-engen-primax-unleaded-offers-motorists-the-best-of-both-worlds/
In BizCommunity, the new Toyota Yaris advertisement by Johannesburg is lauded by critics. http://www.bizcommunity.com/Article/196/12/85164.html