Draftfcb
In The News

In DRAFTFCBlog, Draftfcb Director of Shopper Marketing Jim Lucas discusses the five developing trends that display the growing importance of shopper marketing. http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=230

In Komo News and Puget Sound blog, new Coors TV spots are set to be shot on the North Olympic Peninsula; Draftfcb Chicago Creative Director Bill Lindsey and Draftfcb Chicago Group Management Director Sean McGrath are quoted. http://www.komonews.com/news/local/85080522.html http://pugetsoundblogs.com/kitsapbusiness/2010/02/23/coors-commercial-filed-on-oly-peninsula/

In the Best Ads on TV, Giovanni+Draftfcb creates an interactive outdoor ad, the “vending machine of good,” for the Abrinq Foundation. http://bestadsontv.com/news/blog.php?id=10162

In The Chicago Sun-Times, Draftfcb announces Tom O’Keefe as new executive creative director for Draftfcb North America; Draftfcb Global Chief Creative Officer Jonathan Harries is quoted. http://blogs.suntimes.com/media/2010/02/tom_okeefe_named_draftfcb_exec.html

In Dangling Conversations, two spots from Draftfcb+Ulka’s “Because friends share everything” campaign are featured. http://mypaisworth.blogspot.com/2010/02/because-friends-share-everythingno.html

In The Peninsula Daily News, new Coors TV spots are set to be shot on the North Olympic Peninsula; Draftfcb Chicago Creative Director Bill Lindsey and Draftfcb Chicago SVP Sean McGrath are quoted. http://www.peninsuladailynews.com/article/20100223/NEWS/302239991

In Production Paradise, Draftfcb Buenos Aires creates a print ad for client Personal Hippie. http://www.productionparadise.com/spotlight/photographers-agents-320/argentinafoto-11040.html

In Afaqs!, Draftfcb+Ulka develops the first two TV spots for Tata Docomo’s Buddy Net campaign; Draftfcb+Ulka Creative Group Head Vasudha Misra is the copywriter and Draftfcb+Ulka National Creative Director KS Chakravarthy is quoted. http://www.afaqs.com/perl/news/story.html?sid=26339

In Jamaica Dream Vacation News and TravelBiz Monitor, Draftfcb New York creates three new TV spots for the “Once You Go, You Know,” a campaign for the Tourist Board of Jamaica. http://news.jamaica-dream-vacation.com/jamaica-tourist-board-launches-campaign-sprinter-usain-bolt-20100222.html http://www.travelbizmonitor.com/jamaica-tourist-board-launches-new-television-campaign-featuring-usain-bolt-9623

In The New York Times and PR Canada, Draftfcb Chicago is named the CRM Agency of Record for Volkswagen in the U.S. http://www.nytimes.com/2010/02/22/business/media/22addes.html http://pr-canada.net/index.php?option=com_content&task=view&id=168141&Itemid=58

In the Chicago Sun-Times, Draftfcb Chicago develops an ad campaign that includes print, out-of-home, radio and digital executions for the Chicago Cubs; the campaign theme, “Year 1,” references the first year of new team ownership. http://www.suntimes.com/business/lazare/2062114,CST-NWS-lew22.article

In Marketing Week, Draftfcb London creates the “Together We Fly Higher” campaign for Boeing, in an effort to illustrate Boeing’s longstanding relationship with Britain and its contribution to the economy. http://www.marketingweek.co.uk/news/boeing-launches-ad-push-reinforcing-business-credentials/3010270.article