Posted at
16:48
by
Anthony Imgrund
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In Advertising Age, Draftfcb CEO & President Laurence Boschetto discusses how efforts to increase diversity can boost the economy. AND Draftfcb gaining stature among IPG companies, IPG CEO Michael Roth calls the agency the “top performer” for the third quarter; Draftfcb CEO & President Laurence Boschetto quoted. AND SCJ's H. Fisk Johnson is named a “Power Player”; Draftfcb’s relationship with SCJ cited as one of the most closely-knit anywhere in the advertising industry.
http://adage.com/bigtent/post?article_id=140134
http://adage.com/agencynews/article?article_id=140125
http://adage.com/powerplayers09/article?article_id=140073
Posted at
16:48
by
Anthony Imgrund
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In AdWeek, Simon El Hage, group management director of multicultural marketing at Draftfcb Chicago, comments about the changes that Hispanic agencies need to make and the future of multicultural marketing.
http://www.adweek.com/aw/content_display/special-reports/other-reports/e3i26911e62ce1ee0f7bc176af044bb3eea?pn=1
Posted at
16:48
by
Anthony Imgrund
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In BtoB Online, Mark Modesto has been named president of Draftfcb North America.
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20091102/FREE/910309991
Posted at
16:48
by
Anthony Imgrund
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In The New York Times, Draftfcb New York welcomes Victor Ruvulo as the senior vice president and group media director.
http://www.nytimes.com/2009/11/02/business/media/02adnewsletter3.html?_r=1
Posted at
16:48
by
Anthony Imgrund
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On Ad Ops Online, Draftfcb New York will host the Ad-Tech New York Conference and Expo next month.
http://www.adoperationsonline.com/2009/11/02/adside-to-present-advanced-content-advertising-model-at-ad-tech-new-york-conference-and-expo/
Posted at
16:48
by
Anthony Imgrund
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In Stop Press, Draftfcb sponsors Mad Men and has also created a micro-site for the show so viewers can see how they stack up against protagonist, Don Draper. AND It is speculated that Draftfcb New Zealand will try for the ANZ account when it goes to pitch.
http://www.stoppress.co.nz/news/2009/11/draftfcb-puts-money-where-its-mouth-is/
http://www.stoppress.co.nz/news/2009/11/anz-cut-ties-with-mc-saatchi/
Posted at
16:48
by
Anthony Imgrund
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In The Observer, Marion Sparg, a director at Draftfcb Johannesburg recounts her early life fighting Apartheid and how she today uses a “social marketing” approach to bring about similar social changes.
http://www.guardian.co.uk/world/2009/nov/01/south-africa-apartheid-freedom-fighters
Posted at
16:48
by
Anthony Imgrund
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In Indian Television, Draftfcb+Ulka launches a new spot for Tata Docomo designed to celebrate “the unity in diversity” that exists in India.
http://www.indiantelevision.com/mam/headlines/y2k9/oct/octmam100.php
Posted at
16:48
by
Anthony Imgrund
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In DRAFTFCBlog, Draftfcb Executive Chairman Howard Draft will speak at El Ojo de Iberoamerica tomorrow, Tuesday, November 3rd AND Ted Ellet, senior vice president and group media director at Draftfcb New York, discusses the first banner ad on the Internet created 15 years ago.
http://draftfcblog.com/Lists/Posts/Post.aspx?ID=200
http://draftfcblog.com/Lists/Posts/Post.aspx?ID=199