Draftfcb
In The News

In Ad Week and the Chicago Sun-Times, Draftfcb Chicago is awarded the consumer promotions and shopper marketing account for Del Monte’s pet business. http://www.adweek.com/aw/content_display/news/account-activity/e3i86ae90f3122997626179da8b202c1e62 http://blogs.suntimes.com/media/2009/11/draftfcbchicago_lands_del_mont.html

On Hoteliermiddleeast.com and AMEinfo.com, Horizon.Draftfcb is set to launch new platform, “matter(s)”, on November 9, 2009; it is comprised of a website and magazine highlighting emerging ideas across Europe and the Middle East. http://www.hoteliermiddleeast.com/article-6312-boost-business-by-following-consumer-trends/ http://www.ameinfo.com/214889.html

In Ad Week, Draftfcb pitches for the Citizens Bank creative advertising account. http://www.adweek.com/aw/content_display/news/account-activity/e3i4ac2561838c4675c96d47e96c27a8b2e

On Persoenlich.com, Draftfcb/Lowe creates a newspaper bundle for the BMW X1 and BMW 5 Gran Turismo. http://www.persoenlich.com/news/show_news.cfm?newsid=85063

In Exchange4Media, Draftfcb+Ulka creates a clever TV spot for Tata Docomo’s “Diet SMS” campaign. http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=1&news_id=36344&tag=32350&pict=2

In DRAFTFBlog, Draftfcb Chicago SVP and Group Creative Director Janet Barker-Evans recommends reaching outside of the office to stimulate creativity and cultivate new ideas. http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=201

In Brand Week, Draftfcb is awarded additional Del Monte brands Draftfcb Chicago will now oversee Del Monte’s pet business; brands include Meow Mix, Kibbles ‘n Bits, 9Lives, Milk-Bone and Pup-Peroni. http://www.brandweek.com/bw/content_display/news-and-features/direct/e3i86ae90f312299762e225cd1abc024b42

In Campaign India, Draftfcb+Ulka launches the newest campaign for Tata Docomo. http://www.campaignindia.in/news/2009/11/03/draftfcb-ulka-creates-a--friendship-express-for-tata-docomo

In Marketing Web, Draftfcb Johannesburg hosts a lecture about the challenges of dealing with marketing’s increasing complexity. http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page71654?oid=123069&sn=Marketingweb%20detail

In Pop Sop, Draftfcb Sweden Creative Director Anders Dalenius and Draftfcb Austria Chief Creative Officer Bernd Fliesser are chosen to be jurors for Eurobest 2009. http://popsop.com/29263

In Between 10 and 5, Draftfcb Cape Town produces a new micro-site for Hunters Dry. http://www.10and5.com/2009/11/hunters-the-ultimate-island-getaway/

In Advertising Age, Draftfcb CEO & President Laurence Boschetto discusses how efforts to increase diversity can boost the economy. AND Draftfcb gaining stature among IPG companies, IPG CEO Michael Roth calls the agency the “top performer” for the third quarter; Draftfcb CEO & President Laurence Boschetto quoted. AND SCJ's H. Fisk Johnson is named a “Power Player”; Draftfcb’s relationship with SCJ cited as one of the most closely-knit anywhere in the advertising industry. http://adage.com/bigtent/post?article_id=140134 http://adage.com/agencynews/article?article_id=140125 http://adage.com/powerplayers09/article?article_id=140073

In AdWeek, Simon El Hage, group management director of multicultural marketing at Draftfcb Chicago, comments about the changes that Hispanic agencies need to make and the future of multicultural marketing. http://www.adweek.com/aw/content_display/special-reports/other-reports/e3i26911e62ce1ee0f7bc176af044bb3eea?pn=1

In BtoB Online, Mark Modesto has been named president of Draftfcb North America. http://www.btobonline.com/apps/pbcs.dll/article?AID=/20091102/FREE/910309991

In The New York Times, Draftfcb New York welcomes Victor Ruvulo as the senior vice president and group media director. http://www.nytimes.com/2009/11/02/business/media/02adnewsletter3.html?_r=1

On Ad Ops Online, Draftfcb New York will host the Ad-Tech New York Conference and Expo next month. http://www.adoperationsonline.com/2009/11/02/adside-to-present-advanced-content-advertising-model-at-ad-tech-new-york-conference-and-expo/

In Stop Press, Draftfcb sponsors Mad Men and has also created a micro-site for the show so viewers can see how they stack up against protagonist, Don Draper. AND It is speculated that Draftfcb New Zealand will try for the ANZ account when it goes to pitch. http://www.stoppress.co.nz/news/2009/11/draftfcb-puts-money-where-its-mouth-is/ http://www.stoppress.co.nz/news/2009/11/anz-cut-ties-with-mc-saatchi/

In The Observer, Marion Sparg, a director at Draftfcb Johannesburg recounts her early life fighting Apartheid and how she today uses a “social marketing” approach to bring about similar social changes. http://www.guardian.co.uk/world/2009/nov/01/south-africa-apartheid-freedom-fighters

In Indian Television, Draftfcb+Ulka launches a new spot for Tata Docomo designed to celebrate “the unity in diversity” that exists in India. http://www.indiantelevision.com/mam/headlines/y2k9/oct/octmam100.php

In DRAFTFCBlog, Draftfcb Executive Chairman Howard Draft will speak at El Ojo de Iberoamerica tomorrow, Tuesday, November 3rd AND Ted Ellet, senior vice president and group media director at Draftfcb New York, discusses the first banner ad on the Internet created 15 years ago. http://draftfcblog.com/Lists/Posts/Post.aspx?ID=200 http://draftfcblog.com/Lists/Posts/Post.aspx?ID=199