Draftfcb
In The News

In Advertising Age, Draftfcb Chief Customer Intelligence Officer Michael Fassnacht describes the unpredictability effect of consumer segmentation. http://adage.com/cmostrategy/article?article_id=135961

In Shopper Marketing Magazine (pages 16-17), Draftfcb Director of Shopper Marketing Jim Lucas explains how producers are accountable for post-purchase analysis and evaluation. http://www.shoppermarketingmag.com/issue/2009-04/

In The New York Times, MC Media, the dedicated media planning agency created by Draftfcb, will launch 10-second television billboards (“mini-mercials”) on ESPN networks for MillerCoors. http://www.nytimes.com/2009/04/14/business/media/14adco.html?_r=1&ref=media

In Charlotte Business Journal, Draftfcb Chicago is named ad agency of record for Miller Lite. http://charlotte.bizjournals.com/charlotte/othercities/milwaukee/stories/2009/04/06/daily57.html

In PR Newswire, Draftfcb Chicago creates a new campaign, “UNTHINK What You Thought About KFC,” to launch the fast food marketer’s new grilled chicken menu. http://news.prnewswire.com/DisplayReleaseContent.aspx?ACCT=104&STORY=/www/story/04-14-2009/0005005620&EDATE=

In RBC Dain Rauscher and Gulf in the Media, Horizon Draftfcb Managing Director Eddy Azzam discusses the agency’s contribution to the “Bring Gaza Back” educational campaign. http:https://sites.stockpoint.com/dain/newspaper.asp?site=D&Mode=Corporate&Story=20090413/103e6954.xml http://www.gulfinthemedia.com/index.php?m=politics&id=465147&lang=en

In Werben und Verkaufen and new business, Draftfcb Hamburg develops a web presence for Eucerin. http://www.wuv.de/news/digbusiness/meldungen/2009/04/126661/index.php http://www.new-business.de/newmedia/detail.php?nr=585685&rubric=NEW+MEDIA

In IPMARK, Draftfcb Spain Managing Director Pablo Muñoz will serve on the Promo jury for the 2009 Cannes Lions Advertising Festival. http://www.ipmark.com/noticia.asp?ref=6721

In Business Standard, Draftfcb Ulka National Creative Director K S Chakravarthy shares his thoughts on the radio entries from GoaFest 2009. http://www.business-standard.com/india/news/no-gold-rush/354950/

In AdNews and Propmark, Draftfcb Portugal talent will present international communications trends in Japan. http://www.adnews.com.br/destaque.php?id=86759 http://www.propmark.com.br/publique/cgi/cgilua.exe/sys/start.htm?UserActiveTemplate=propmark&infoid=51929&sid=6

In The New York Times, DM News, SmartBrief, The Business Journal of Milwaukee, Congoo, Street & Smith’s Sports Business Daily and Draft Magazine, Draftfcb Chicago has been named agency of record for Miller Lite; Interpublic mentioned. http://www.nytimes.com/2009/04/13/business/media/13addes.html?_r=1 http://www.dmnews.com/MillerCoors-consolidates-agencies-awards-Lite-work-to-Draftfcb/article/130457/ http://www.smartbrief.com/news/aaf/storyDetails.jsp?issueid=AB039212-D585-44FE-86BE-26B38627D759©id=414B6058-9A44-443F-A8DE-2495C9C9EE49 http://milwaukee.bizjournals.com/milwaukee/stories/2009/04/06/daily57.html http://www.congoo.com/news/2009April10/MillerCoors-consolidates-agencies-awards-Lite http://www.sportsbusinessdaily.com/index.cfm?fuseaction=sbd.preview&articleID=129304 http://news.draftmag.com/2009/04/10/miller-lite-gets-new-represention/

In AdAge, Adweek, Brandweek, The Wall Street Journal, The Chicago Sun Times, Crain’s Chicago Business, ChicagoTribune.com, Nashville’s Business Journal, Denver Business Journal and Milwaukee Journal-Sentinel, Draftfcb Chicago has been named agency of record for Miller Lite. http://adage.com/agencynews/article?article_id=135881 http://www.adweek.com/aw/content_display/news/account-activity/e3ie9cf6d4fe9496d05ec5417d63dac051b?imw=Y http://www.technologymarketing.com/bw/content_display/news-and-features/direct/e3ie9cf6d4fe9496d05f35e2bcdfed29a5f http://online.wsj.com/article/SB123933565542708073.html http://www.suntimes.com/business/lazare/1520483,CST-FIN-Miller10.article http://www.chicagobusiness.com/cgi-bin/news.pl?id=33629 http://www.chicagotribune.com/business/chi-biz-chicago-millercoors-ad-agency-april9,0,1652660.story http://nashville.bizjournals.com/nashville/othercities/milwaukee/stories/2009/04/06/daily57.html http://www.bizjournals.com/denver/stories/2009/04/06/daily82.html http://www.jsonline.com/business/42745937.html

In Indiantelevision.com and DNAIndia.com, Draftfcb+Ulka creates a new campaign for soap brand Santoor; Draftfcb Ulka Creative Director Indira Das quoted. http://www.indiantelevision.com/mam/headlines/y2k9/apr/aprmam46.php http://www.dnaindia.com/report.asp?newsid=1246680

In The Wall Street Journal, Enfatico is folding into Young & Rubicam. Legacy Draft and FCB are mentioned. http://online.wsj.com/article/SB123931133565806313.html

In Media Post News’ Out to Launch, Draftfcb London’s newest print ad for the Dorchester Collection is featured. http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&art_aid=103718

In Ad News, Propmark online and Exchange4Media, Cannes announces juries for the 2009 Cannes Lions Advertising Festival; Draftfcb Spain Managing Director Pablo Muñoz and Draftfcb Auckland Executive Creative Director James Mok will serve as jurors. http://www.adnews.com.br/publicidade.php?id=86636 http://www.propmark.com.br/publique/cgi/cgilua.exe/sys/start.htm?UserActiveTemplate=propmark&infoid=51856&sid=9 http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=1&news_id=34448&tag=29604

In Horizont, Draftfcb Kobza launches a new spot for Merkur. http://www.horizont.at/index.php?id=39&tx_ttnews[tt_news]=43085&tx_ttnews[backPid]=16&cHash=9fbdd42cb6

In Chinese Advertising Network, Draftfcb China is a winner of several awards at the 19th Asian Pacific prize winner's list. http://www.cnad.com/html/Article/2009/0410/20090410165912543.shtml

In Campaign Brief, The One Show announces its first cuts; Draftfcb Auckland mentioned. http://www.campaignbrief.com/2009/04/saatchis-sydney-leads-the-one.html#mouse%20run

In Medianet, Draftfcb Kobza’s spot for the Professional Association of the Insurance Brokers is featured. http://www.medianet.at/marketing-medien/agenturen/polizei-schaf-pusht-sympathie-und-vertrauenswerte.html

In Marketing, Draftfcb Canada Chief Creative Officer Robin Heisey has been named a member of the Board of Directors for the National Advertising Benevolent Society of Canada. http://www.marketingmag.ca/english/news/french/article.jsp?content=20090408_145728_8180