Posted at
15:48
by
Soraya Eltomey
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In Advertising Age, Draftfcb Chief Customer Intelligence Officer Michael Fassnacht describes the unpredictability effect of consumer segmentation.
http://adage.com/cmostrategy/article?article_id=135961
Posted at
15:48
by
Soraya Eltomey
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In Shopper Marketing Magazine (pages 16-17), Draftfcb Director of Shopper Marketing Jim Lucas explains how producers are accountable for post-purchase analysis and evaluation.
http://www.shoppermarketingmag.com/issue/2009-04/
Posted at
15:48
by
Soraya Eltomey
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In The New York Times, MC Media, the dedicated media planning agency created by Draftfcb, will launch 10-second television billboards (“mini-mercials”) on ESPN networks for MillerCoors.
http://www.nytimes.com/2009/04/14/business/media/14adco.html?_r=1&ref=media
Posted at
15:48
by
Soraya Eltomey
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In Charlotte Business Journal, Draftfcb Chicago is named ad agency of record for Miller Lite.
http://charlotte.bizjournals.com/charlotte/othercities/milwaukee/stories/2009/04/06/daily57.html
Posted at
15:48
by
Soraya Eltomey
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In PR Newswire, Draftfcb Chicago creates a new campaign, “UNTHINK What You Thought About KFC,” to launch the fast food marketer’s new grilled chicken menu.
http://news.prnewswire.com/DisplayReleaseContent.aspx?ACCT=104&STORY=/www/story/04-14-2009/0005005620&EDATE=
Posted at
15:48
by
Soraya Eltomey
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In RBC Dain Rauscher and Gulf in the Media, Horizon Draftfcb Managing Director Eddy Azzam discusses the agency’s contribution to the “Bring Gaza Back” educational campaign.
http:https://sites.stockpoint.com/dain/newspaper.asp?site=D&Mode=Corporate&Story=20090413/103e6954.xml
http://www.gulfinthemedia.com/index.php?m=politics&id=465147&lang=en
Posted at
15:48
by
Soraya Eltomey
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In Werben und Verkaufen and new business, Draftfcb Hamburg develops a web presence for Eucerin.
http://www.wuv.de/news/digbusiness/meldungen/2009/04/126661/index.php
http://www.new-business.de/newmedia/detail.php?nr=585685&rubric=NEW+MEDIA
Posted at
15:48
by
Soraya Eltomey
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In IPMARK, Draftfcb Spain Managing Director Pablo Muñoz will serve on the Promo jury for the 2009 Cannes Lions Advertising Festival.
http://www.ipmark.com/noticia.asp?ref=6721
Posted at
15:48
by
Soraya Eltomey
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In Business Standard, Draftfcb Ulka National Creative Director K S Chakravarthy shares his thoughts on the radio entries from GoaFest 2009.
http://www.business-standard.com/india/news/no-gold-rush/354950/
Posted at
15:48
by
Soraya Eltomey
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In AdNews and Propmark, Draftfcb Portugal talent will present international communications trends in Japan.
http://www.adnews.com.br/destaque.php?id=86759
http://www.propmark.com.br/publique/cgi/cgilua.exe/sys/start.htm?UserActiveTemplate=propmark&infoid=51929&sid=6