Draftfcb
In The News

On The Marketing Site, Draftfcb Johannesburg designs the creative campaign “A Million Skies to Drive Through” for the launch of the IS 250C Lexus convertible. http://www.themarketingsite.com/live/content.php?Item_ID=11085

In DRAFTFCBlog, Draftfcb New York SVP, Director of Search Marketing Dan Brough discusses the launch of “Promoted Tweets,” Twitter’s official entry into the world of advertising. http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=242

In Australian Creative, Draftfcb Chicago and Electric Art join forces to create a 3D mountain range in the newest Coors Light out-of-home campaign. http://www.australiancreative.com.au/yaf-news/retouching-the-extreme

In The Chicago Sun-Times and The Courier News, Draftfcb Chicago launches the second phase of the new Cubs’ campaign for the 2010 season, “It’s a way of life.” http://www.suntimes.com/business/lazare/2152825,CST-NWS-lew12b.article http://www.suburbanchicagonews.com/couriernews/business/2152825,CST-NWS-lew12b.article

In The Calgary Herald, Draftfcb Toronto creates a popular, new Coors Light TV spot, “C’est chaud.” http://www.calgaryherald.com/business/meets+girl+Girl+loses+beer/2788794/story.html

In Exchange4Media, Draftfcb+Ulka launches the new print campaign for John Players. http://www.exchange4media.com/OutOfHome/news.asp?Section_id=26&News_id=37773&Tag=3307

In Afaqs!, Draftfcb+Ulka wins big at Goafest 2010. http://www.afaqs.com/perl/news/story.html?sid=26776_Goafest+2010:+Its+Ogilvy+India+and+Mudra+all+the+way

In Marketing Web, Draftfcb Cape Town’s Paul Carstens and Shani Naidoo are recognized as two of the few, traditional graphic design craftsmen to thrive in today’s industry. http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page71629?oid=126667&sn=Marketingweb%20detail&pid=71616

In Publicita Italia, Draftfcb Milan creates a new ad campaign for Mediaset’s promotional cinema offer. http://www.pubblicitaitalia.it/news/Creativita--Marketing/Campagne-e-Spot/campagna-draftfcb-per-mediaset-_07041151.aspx

On MLB.com, Draftfcb Chicago unveils the Cubs’ new campaign for the 2010 season, “It’s a way of life;” Draftfcb North America Chief of Staff Bill McCarthy is quoted. http://mlb.mlb.com/news/article.jsp?ymd=20100408&content_id=9141550&vkey=news_mlb&fext=.jsp&c_id=mlb

In HorizonT, Draftfcb Partners wins new business for Donauzentrum and Südpark Klagenfurt; Draftfcb Partners CEO Manfred Berger is quoted. http://www.horizont.at/newsdetail/news/etatgewinn-fuer-draftfcb-partners.html

In Meios & Publicidade, Draftfcb Lisbon develops a new ad campaign for the Tourism Schools of Portugal. http://www.meiosepublicidade.pt/2010/04/06/draft-assina-campanha-das-escolas-do-turismo-de-portugal/

In DRAFTFCBlog, Draftfcb Corporate Communications Associate Soraya Eltomey sits down with Draftfcb New York SVP/Search Director Dan Brough to discuss how search marketing works with different forms of advertising. http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=241