In Adweek and Brandweek, Draftfcb Chicago launches “Refuel America,” a new “Got Milk?” campaign featuring athletes Apolo Ohno, Shawn Johnson and Chris Bosh. http://www.adweek.com/aw/content_display/news/agency/e3ie16e8b7507e085a98619bc9b140a9c07 http://www.brandweek.com/bw/content_display/news-and-features/direct/e3ie16e8b7507e085a9b6871989075d4405
In Exchange4Media and Indian Television, Draftfcb+Ulka wins Tata Teleservices’ Tata Indicom and Walky businesses. http://www.exchange4media.com/e4m/news/fullstory.asp?Section_id=45&News_id=39076&Tag=5292 http://www.indiantelevision.com/mam/headlines/y2k10/aug/augmam40.php
In Ad Age, Ad Age “2010 Women to Watch” honoree and Draftfcb Chicago Managing Director Karen Sauder shares leadership insights. http://adage.com/article?article_id=145357
In AAAA, Draftfcb Chicago was honored as a recipient of the 2010 Alfred P. Sloan Award for Business Excellence in Workplace Flexibility in the greater Chicago area by the Chicagoland Chamber of Commerce and the When Work Works national partners. http://www.aaaa.org/news/agency/Pages/080510_draftfcb_excellence.aspx
In Agency Spy, a complaint from PETA results in Dodge pulling an ad for Chrysler’s big tent event; Draftfcb is mentioned as one of the agencies that does not exploit apes in ads. http://www.mediabistro.com/agencyspy/brands/monkeys_wont_fly_in_wks_latest_dodge_ad__170522.asp
In Distinct, Draftfcb is praised for its “numbers that matter” concept. http://www.distinct.co.nz/blog/?p=145
In Marketing Profs and SEO Consultant Costa Rica, Draftfcb is praised for its “numbers that matter” concept; Bill Taylor of the Harvard Business Review and keynote speaker at this year’s Draftfcb Global Managers Meeting is cited. http://www.marketingprofs.com/short-articles/1956/three-ways-to-tell-a-compelling-story-with-your-numbers http://www.rogeracuna.com/wordpress/three-ways-to-tell-a-compelling-story-with-your-numbers/
On Philstar.com, Draftfcb Manila President and CEO Arnold Liong shares his thoughts on how Smart Bro products will work with the Apple iPad and iPhone 4. http://www.philstar.com/Article.aspx?articleId=601794&publicationSubCategoryId=66
In AAAA, Draftfcb Chicago is selected as one of the “101 Best and Brightest Companies to Work For” in the Chicagoland area by The National Association for Business Resources (NABR); Draftfcb North America President Mark Modesto is quoted. http://www.aaaa.org/news/agency/Pages/080310_draftfcb_best101.aspx
In Adweek, the U.S. Army issues a request for proposals for its marketing services account; Draftfcb New York is mentioned. http://www.adweek.com/aw/content_display/news/account-activity/e3i2c5aa2b5f24b2a9b530026d4d5d3161f
In Afaqs!, the United Nations Children’s Fund (UNICEF) is looking for a new creative agency for its pan-India campaign on the ongoing census; Draftfcb+Ulka is mentioned. http://www.afaqs.com/perl/news/story.html?sid=27946_UNICEF+calls+for+a+creative+pitch+for+the+census+campaign
In DRAFTFCBlog, Draftfcb Chicago VP, Digital Management Director Michael Leis explains how to solve Wicked Problems in a follow-up to his first Overlap 10 posting. http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=276
In Coloribus, Draftfcb New Zealand creates “Last One Standing,” a new radio spot for Prime TV. http://www.coloribus.com/adsarchive/radio/prime-tv-last-one-standing-13850305/
In Financial Express, Draftfcb+Ulka Vice President Lakshmipathy Bhat discusses the advancement of the creative brief; Draftfcb’s simplified, three-question brief is mentioned. http://www.financialexpress.com/news/A-brief-for-the-creative-brief/658112/
In Screen Magazine, Draftfcb Orange County launches “Calling Card of Greatness,” a new TV spot for Taco Bell’s new Cantina Taco. http://www.screenmag.tv/?p=3612
In Biz Community and Adfocus, Draftfcb South Africa Group Executive Creative Director Brett Morris is on the Radio Crafts judging panel at the upcoming Loerie Awards. http://medical.bizcommunity.com/Article/410/12/50888.html http://www.adfocus.co.za/?p=3781
In DRAFTFCBlog, Draftfcb Chicago VP, Digital Management Director Michael Leis introduces the subject of solving “Wicked Problems.” http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=275