Draftfcb
In The News

In Investors Business Daily, Albert Lasker’s career is highlighted in a feature story; both Draftfcb and IPG are mentioned and Draftfcb Global Chief Creative Officer Jonathan Harries is quoted. http://www.investors.com/NewsAndAnalysis/Article/542759/201008051717/Albert-Lasker-Mr-Marketing.aspx

In Ad Age, Draftfcb Healthcare EVP, Managing Director Stu Klein explains how he got into the marketing industry. http://adage.com/agencynews/article?article_id=145286

In Hispanic Ad, Draftfcb Chicago SVP, Group Creative Director Multicultural Eduardo Dehesa-Conde discusses cross-cultural marketing and the fine line between integration and assimilation. http://www.hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=30147

In Marketing Week, the Marketing Communications Consultants Association (MCCA) has renamed itself the Marketing Agencies Association (MAA); Draftfcb is cited as a member agency. http://www.marketingweek.co.uk/sectors/agencies/mcca-becomes-maa-in-bid-to-boost-awareness/3016791.article

In Ads of the World, Draftfcb New Zealand creates an ad in honor of the HBO series “True Blood.” http://adsoftheworld.com/media/ambient/prime_tv_true_blood_i_am_a_vampire

In TMCnet.com, Marketwire and SFAdvertising.com, Draftfcb partners with mobile marketing and advertising technology solutions leader Velti mGage™ to strengthen the agency’s mobile offering; Draftfcb North America President Mark Modesto, Draftfcb Chicago Executive Vice President, Group Management Director, Digital Chris Miller and Draftfcb Chicago Vice President, Director of Mobile Platforms Patrick Moorhead quoted. http://call-center-services.tmcnet.com/topics/call-center-services/articles/94376-draftfcb-announces-partnership-with-velti.htm http://www.marketwire.com/press-release/Draftfcb-Strengthens-Mobile-Offering-Partners-With-Industry-Leader-Velti-Increase-Capabilities-LSE-VEL-1300546.htm http://sfadvertising.com/?p=692

In Melodika, South Asian entertainment network Zee TV announces a partnership with Nielsen to monitor its television ratings and trends in top U.S. markets; Draftfcb New York Chief Media Officer Rich Gagnon quoted. http://www.melodika.net/index.php?option=com_content&task=view&id=51195&Itemid=50

In Design Magazine, the Loerie Awards introduces an official ranking of its winners; Draftfcb South Africa Chief Creative Officer Brett Morris quoted. http://www.designmagazine.co.za/wordpress/?p=549

In Arab News, Draftfcb Global Chief Creative Officer Jonathan Harries is interviewed about the attention span of consumers and the development of the Draftfcb operating system, 6.5 Seconds That Matter. http://arabnews.com/economy/article87946.ece

In Earthtimes and Marketwire, Draftfcb Chicago strengthens its mobile offering, partners with Velti, a leader in mobile marketing and advertising technology solutions; Draftfcb North America President Mark Modesto, Draftfcb Chicago EVP/Group Management Director, Digital Chris Miller and Draftfcb Chicago Vice President and Director of Mobile Platforms Patrick Moorhead are quoted. http://www.earthtimes.org/articles/press/velti-increase-capabilities,1413381.html http://www.marketwire.com/press-release/Draftfcb-Strengthens-Mobile-Offering-Partners-With-Industry-Leader-Velti-Increase-Capabilities-LSE-VEL-1300546.htm

In Advertolog, Draftfcb Johannesburg creates “Botha,” a TV spot to raise awareness for The Apartheid Museum in Johannesburg. http://www.advertolog.com/museum/print-outdoor/botha-9650155/

In Campaign, Nivea calls a pitch for its UK digital advertising account; Draftfcb London is mentioned. http://www.campaignlive.co.uk/news/1020590/Nivea-prepares-hire-digital-agency/

In Afaqs! and Marketing Interactive, creative duties for Tata Indicom, Tata Teleservices’ CDMA business, are up for review; Draftfcb+Ulka is one of the agencies in consideration. http://www.afaqs.com/perl/news/story.html?sid=27887_Tata+Teleservices+creative+mandate+up+for+review http://www.marketing-interactive.com/news/21322

In DRAFTFCBlog, Draftfcb Global Chief Strategy Officer Michael Fassnacht discusses the principles of crowd-sourcing and how it can be leveraged to build a globally connected organization. http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=274