Draftfcb
In The News

In Desicreative, Draftfcb+Ulka creates a campaign to encourage young people to participate in the democratic process of elections. http://www.desicreative.com/?p=698

In Bird on a Wire, Draftfcb South Africa creates a print ad campaign for its client, Santam. http://birdonawire.co.za/blog/uncategorized/morne-van-zyl-shoots-print-campaign-for-santam/

In Fibre 2 Fashion, Draftfcb San Francisco revs up the image of Levi Strauss’ Dockers brand with a new global advertising campaign encouraging men to “Wear the Pants.” http://www.fibre2fashion.com/news/apparel-news/newsdetails.aspx?news_id=80025

In Campaign Live and Marketing Week, Draftfcb London retains the £15 million direct marketing account for the Post Office. http://www.campaignlive.co.uk/channel/GovernmentNonProfit/article/972776/draftfcb-retains-15-million-post-office-dm-business/ http://www.marketingweek.co.uk/draftfcb-retains-post-office-dm-account/3007633.article

In Media Post, Draftfcb Executive Vice-President/Director of Shopper Marketing, Jim Lucas, discusses predictors of 2009 holiday sales. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=118050&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=&page_number=0

In Ad Age, Draftfcb Chicago welcomes former Razorfish executive Patrick J. Moorhead as its new vice president/management director of mobile platforms. http://adage.com/article?article_id=140946

In DM News, new Draftfcb Chicago Vice-President/Management Director of mobile platforms, Patrick J. Moorhead, discusses mobile’s growing importance. http://www.dmnews.com/digital-insider-patrick-moorhead-vp-director-of-mobile-platforms-draftfcb-chicago-on-mobiles-growing-prominence/article/159205/

In Under My Bed, Draftfcb Orange County creates a new PSA for the Fight 2 Win Campaign. http://www.undermybed.net/?p=231

In Ajanaku, view the making of Draftfcb New York’s PSA for the City Harvest Food Rescue Organization. http://www.ajanaku.nl/city-harvest-apples-breakdown/

In BizCommunity, Draftfcb Johannesburg continues to feature Buddy the boxer in all of its Toyota South Africa marketing communication. http://www.bizcommunity.com/Article/196/12/42852.html

On Finanznachrichten.de, IPG announces a new addition to its website that will feature pro bono work created by its agencies; Draftfcb New York’s work with CityHarvest will be included. http://www.finanznachrichten.de/nachrichten-2009-11/15551193-interpublic-launches-new-micro-site-focused-on-pro-bono-activity-004.htm

In BizCommunity, Draftfcb South Africa conceptualizes taxi design for Santam’s newest advertising campaign. http://www.bizcommunity.com/Article/196/70/42860.html

In DM News, Draftfcb San Francisco revs up the image of Levi Strauss’ Dockers brand with a new global advertising campaign encouraging men to “Wear the Pants.” http://www.dmnews.com/levis-aims-to-return-masculinity-to-khakis-in-dockers-effort/article/159095/

In Campaign India, Draftfcb+Ulka group creative head Macklin Lacerda is featured as an “Adland Rockstar.” http://www.campaignindia.in/news/2009/12/07/adland-rockstars-macklin-lacerda

In Adweek, ECD Mark Lucas leaves Razorfish NY; Draftfcb Chicago welcomes former Razorfish executive Patrick J. Moorhead as its new vice president/management director of mobile platforms. http://www.adweek.com/aw/content_display/news/agency/e3if462c05e653816378e4acd91963c2924

In Ad Age, Draftfcb Chicago SVP/Group Management Director, Multicultural Marketing Simon El Hage shares some of the agency’s multicultural successes; Draftfcb Chicago welcomes Ken Muench, one of the top planners in the U.S. Hispanic market. http://adage.com/hispanic/article?article_id=140865

In Usable Clicks.com, Draftfcb New York Interactive Media Supervisor Kevin Skobac encourages readers to “jump in and try” ever-changing social media innovations. http://www.usableclicks.com/2009/12/just-jump-in-and-try-it/

In Direct Daily, Draftfcb Auckland crafted a clever and effective “34-page letter” in an effort to entice advertisers to continue buying ad space. http://www.directdaily.com/?p=6496

In Digital Signage, Draftfcb Chicago welcomes Patrick J. Moorhead as its new vice president/management director of mobile platforms. http://www.digitalsignage.com/news/2390/draftfcb-chicago-names-patrick-moorhead-as-vp-of-mobile-platforms

In Ad Spot Award ’09, Giovanni+Draftfcb Brazil wins big at the 2009 Ad Spot Non-Profit Awards. http://we.draftfcb.com/News/internal/pdfs1/Non-profit_winners.pdf

In Adweek, Brandweek, PROMO and SF Gate, Draftfcb San Francisco revs up the image of Levi Strauss’ Dockers brand with a new global advertising campaign encouraging men to “Wear the Pants.” http://www.adweek.com/aw/content_display/creative/news/e3i6328aaffeb014c131fa2771d94558936?pn=1 http://www.brandweek.com/bw/content_display/esearch/e3i8a9b19a7752dca150d0b9277c4a16965 http://promomagazine.com/news/dockers-campaign-khaki-pants-1203/index.html http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2009/12/03/BU3M1AU4B5.DTL&type=business