Draftfcb
In The News

In Biz Community, Draftfcb Johannesburg launches a new TV spot for Lexus. http://www.bizcommunity.com/InBrief/196/12/9845.html

In Biz Community, Draftfcb South Africa Group Executive Creative Director Brett Morris will be on the Integrated Campaign & Ubuntu jury at the upcoming 2010 Loerie Awards. http://retail.bizcommunity.com/Article/196/16/50475.html

In The Economic Times, Draftfcb APAC and Africa CFO Nagesh Alai is the current vice-president of the Advertising Agencies Association of India (AAAI) and a presidential contender in the upcoming election. http://economictimes.indiatimes.com/features/brand-equity/The-clash-of-the-year-Tense-race-for-the-post-of-AAAI-president/articleshow/6227115.cms

In The Economic Times, jobs portals adopt more focused, target marketing; Draftfcb+Ulka is mentioned and National Creative Director KS Chakravarthy is quoted. http://economictimes.indiatimes.com/features/brand-equity/Job-portals-Surging-ahead-with-focused-taget-marketing/articleshow/6227234.cms

In The Internet Retailer, e-retailers question the importance of culture when it comes to customer contact operations for U.S. online retailers; Draftfcb Toronto Director of Call Center Operations Pat Perdue is quoted. http://www.internetretailer.com/commentary/2010/07/26/right-connection

In DRAFTFCBlog, Draftfcb Chicago SVP, Director of Multicultural Planning Ken Muench shares insight on the growing number of “young multiculturals” and the affect they are having on the marketing world. http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=271

In Biz Community, the TV production industry creates television spots in support of Draftfcb South Africa’s “Keep Flying” campaign. http://www.bizcommunity.com/Article/196/423/50409.html

In The Financial Express, Draftfcb+Ulka explains its “Technology that touches lives” campaign for client HCL. http://www.financialexpress.com/news/trying-too-hard/651981/

In The Marketing Site, Draftfcb South Africa’s “Keep Flying” campaign is supported by cinema company, Ster Kinekor. http://www.themarketingsite.com/live/content.php?Item_ID=12027

In Media Update, the producers of television soapie “Rhythm City” promote national pride by supporting Draftfcb South Africa’s “Keep Flying” campaign. http://mediaupdate.co.za/default.aspx?IDStory=28348

In Peta and The Car Connection, Dodge agrees to remove footage featuring a chimpanzee from its “Tent Event” TV spot; Draftfcb is mentioned. http://www.peta.org/mc/NewsItem.asp?id=14988 http://www.thecarconnection.com/marty-blog/1047605_today-in-advertising-peta-persuades-dodge-to-ditch-the-fireworks-chimp

In The Official Farnam Street Blog, marketers look to behavioral economics to determine how consumers make decisions; Draftfcb’s launch of the Institute of Decision Making is mentioned and its executive director, Draftfcb San Francisco Director of Strategic Planning Matthew Willcox quoted. http://1440-68131.blogspot.com/2010/07/behavioral-economics-helping-marketers.html

In Screen Africa and Biz Community, Toyota spokesdog, “Buddy,” joins Draftfcb South Africa’s successful “Keep Flying” campaign; Draftfcb South Africa Group Chief Executive John Dixon is quoted. http://www.screenafrica.com/page/news/industry/The_boxer_and_the_flag http://www.bizcommunity.com/Article/196/423/50380.html

In National Parks Traveler, Draftfcb Orange County launches a fully integrated “Smokey Bear” campaign for the Ad Council, the USDA Forest Service and the National Association of State Foresters. http://www.nationalparkstraveler.com/2010/07/smokey-bear-campaign-enters-21st-century6276

In The Chicago Sun-Times, the Illinois Lottery is looking for a new advertising agency; Draftfcb Chicago is mentioned. http://www.suntimes.com/business/lazare/2532778,CST-NWS-lew26.article

In Campaign China, Draftfcb Greater China is appointed the communications agency for Mengniu in China. http://en.campaignchina.com/Article/220348,draftfcb-shanghai-scoops-communications-duties-for-mengnius-telunsu-brand.aspx

In Ad Age, marketers look to behavioral economics to determine how consumers make decisions; Draftfcb’s launch of the Institute of Decision Making is mentioned and its executive director, Draftfcb San Francisco Director of Strategic Planning Matthew Willcox quoted. http://adage.com/cmostrategy/article?article_id=145091

In Ad Age, marketers address the pros and cons of “full service” agencies that cater to a multicultural market; Draftfcb is mentioned. http://adage.com/bigtent/post?article_id=145078

In I Believe in Advertising, Draftfcb Chicago unveils a 20-second viral video, “Vuvuzelas,” for Off! bug spray. http://www.ibelieveinadv.com/2010/07/off-vuvuzela/