Draftfcb
In The News

In Marketing Magazine, Kraft Canada launches its third annual “Spread the Feeling with Free Hugs” event and ad campaign; Draftfcb Toronto created billboards and ads for transit shelters. http://www.marketingmag.ca/english/news/marketer/article.jsp?content=20100722_152239_9360

In adNews, Blue Bus, Clube Online, Vox News, M&M Online and Blog do Adonis, Ricardo John is promoted to executive creative director of Giovanni+Draftfcb São Paulo. http://www.adnews.com.br/lerrss.php?id=106453 (Translation required) http://www.bluebus.com.br/show/1/97888/giovanni_reestrutura_criacao_e_ricardo_john_e_anunciado_novo_diretor (Translation required) http://ccsp.com.br/ultimas/noticia.php?id=47165 (Translation required) http://www.voxnews.com.br/dados_noticias.asp?codnot=70804 (Translation required) http://www.mmonline.com.br/noticias.mm?url=Ricardo_John_assume_criacao_executiva_da_Giovanni&origem=home (Translation required) http://aalonso.blog.uol.com.br/ (Translation required)

In Stop Press and Campaign Brief, Draftfcb New Zealand makes some major hires, beefing up the account service, media planning and creative departments after a successful 2009. http://www.stoppress.co.nz/news/2010/07/draftfcb-adds-host-of-new-humans-to-staff-arsenal/ http://www.campaignbrief.com/nz/2010/07/mccabe-to-senior-writer-role-a.html

In Totally Mad, Draftfcb Johannesburg and Old Mutual headed to the Ekhukhanyeni Crèche for community service in honor of Nelson Mandela. http://www.totallymad.co.za/default.aspx?IDStory=28239

In Biz Community, Draftfcb South Africa launches a new brand campaign featuring the next generation of spokesdog, “Buddy;” Draftfcb South Africa Executive Creative Director Brett Morris is quoted. http://www.bizcommunity.com/Article/196/12/50255.html

In Marketing Web, Draftfcb South Africa’s “Keep Flying” campaign is supported by “Cooking Bear,” a restaurant in the Natal Midlands. http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page71627?oid=128844&sn=Marketingweb%20detail&pid=71616

In Biz Community, Draftfcb South Africa creates a new “Daddy Cool” campaign. http://www.bizcommunity.com/Article/196/17/50299.html

In Marketing Interactive and ADOI Magazine, Draftfcb Malaysia appoints Yoveindra Arumugam to head of digital operations and Danny Wong is named the creative group head for digital; Draftfcb Malaysia CEO T. Renganathan is quoted. http://www.marketing-interactive.com/news/21073 http://www.adoimagazine.com/newhome/index.php?option=com_content&view=article&id=6011&catid=1&Itemid=5

In Marketing Interactive, Bosch und Siemens Hausgeräte (BSH) is looking for a creative agency in India; Draftfcb+Ulka mentioned. http://www.marketing-interactive.com/news/21050

In DRAFTFCBlog, Draftfcb New York SVP, Director of Search Marketing Dan Brough discusses the effects of crowdsourcing on search engine marketing. http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=270

In Pub Creativo, Draftfcb New Zealand creates “Fridge Magnet Billboard” for client, Bond + Bond. http://www.pubcreativo.com/2010/07/bond-bond-fridge-magnet-billboard/

In Australian Creative and Media e Marketing, Draftfcb Sydney launches “Maitres Chocolatiers At Work,” Lindt Australia’s first Australian made campaign. http://www.australiancreative.com.au/news/first-australian-made-lindt-campaign http://grupomediamarketing.org/?p=27083

On 10and5.com, Draftfcb Johannesburg creates “Daddy Cool,” a TV spot for Vodacom. http://10and5.com/tag/draftfcb-johannesburg/

In Marketing Interactive, Draftfcb Greater China is appointed the communications agency for Mengniu in China; Draftfcb Greater China Chairman and CEO Pully Chau is quoted. http://marketing-interactive.com/news/21022

On MMM Online, Draftfcb Healthcare is a finalist in five categories for the upcoming MM&M Awards 2010. http://www.mmm-online.com/and-the-finalists-are/article/174755/

In Shine 2010, Draftfcb South Africa Group Chief Executive John Dixon is interviewed regarding the successful “Keep Flying” campaign. http://www.shine2010.co.za/Community/media/p/123313.aspx

On Searchbusinessanalytics.com, Draftfcb Chicago VP, Customer Intelligence Director Pradeep Kumar discusses the new phenomenon of social media analytics. http://searchbusinessanalytics.techtarget.com/news/2240020413/Successful-social-media-analytics-requires-commitment-experimentation

In Afaqs!, Hindustan Unilever Limited (HUL) has recreated the website of its Sunsilk brand; Draftfcb+Ulka Vice President Lakshmipathy Bhat is quoted. http://digital.afaqs.com/perl/digital/news/story.html?sid=27747_Vdopia+hires+Lovnish+Bhatia+as+general+manager+business+development

In Jillustration, Draftfcb New York Art Director Merry Natalia helps create illustration sets for Plan B. http://jillustration.blogspot.com/2010/07/tick-tock-tick-tockwith-draftfcb.html