Draftfcb
In The News

In Campaign India, Draftfcb+Ulka has appointed Kartik Smetacek as creative director. http://www.campaignindia.in/news/2010/01/05/draftfcb-ulka-appoints-kartik-smetacek-as-cd

In Medical, Marketing & Media, Draftfcb Healthcare has acquired Cephalon’s oncology business account. http://www.mmm-online.com/cephalon-consolidates-oncology-professional-into-draftfcb/article/160587/

In The New York Times and USA Today, the 2010 U.S. Census advertising campaign launched its “2010 Census Portrait of America Road Tour” yesterday on NBC’s Today Show; Draftfcb New York is mentioned as a participating agency. http://mediadecoder.blogs.nytimes.com/2010/01/04/advertising-census-working-overtime/ http://www.usatoday.com/news/nation/census/2010-01-03-census-launch_N.htm?loc=interstitialskip

In Advertolog, Draftfcb+Ulka creates “Do more every second,” a print ad for Tata Docomo. http://www.advertolog.com/tata/print-outdoor/do-more-every-second-355291/

In My Efficient Planet, Draftfcb Toronto creates a TV spot promoting energy-efficient light bulbs for WWF Canada. http://myefficientplanet.com/10852/wwf-light-bulb/

In PWJO, Draftfcb Paris creates print ad to call attention to the fact that journalists around the world are murdered for doing their job. http://thepwjo.wordpress.com/2009/12/25/journalist-fates/

In Ads of the World and Pub Creativo, Draftfcb Buenos Aires creates “Test Drive,” a print ad for the Volkswagen Mini Cooper. http://adsoftheworld.com/media/print/mini_cooper_test_drive http://www.pubcreativo.com/2009/12/mini-cooper-test-drive/

In Copywrite Inc., ten future advertising trends are highlighted; Draftfcb Chief Media Officer Richard Gagnon offers trends number two and nine. http://copywriteink.blogspot.com/2009/12/seeing-future-ten-trends-in-advertising.html

In DM News, EarthTimes and Chain Leader, Draftfcb Orange County handles the advertising and in-store signage for Taco Bell’s new campaign promoting their drive-thru diet menu. http://www.dmnews.com/taco-bell-campaign-features-fast-food-chains-first-infomercial/article/160386/ http://www.earthtimes.org/articles/show/taco-bellrsquosreg-drive-thru-dietreg-menu,1102708.shtml http://www.chainleader.com/article/CA6712939.html?nid=3969

In Campaign India, Draftfcb+Ulka’s shining agency report is featured. http://www.campaignindia.in/news/2009/12/15/campaign-india-agency-report-card-draftfcb-ulka

In Afaqs, Draftfcb+Ulka hires Kartik Smetacek as new creative director. http://www.afaqs.com/perl/news/story.html?sid=25935

In B&T magazine, Draftfcb New Zealand has added an in-house public relations department; PR Director and new division head, Lwindi Ellis, is quoted. http://thedeathofsmalltalk.com.au/news/e9/0c04ede9.asp

In The New Zealand Herald, Draftfcb New Zealand is praised for a successful 2009, despite the economic turmoil. http://www.nzherald.co.nz/television/news/article.cfm?c_id=339&objectid=10618115

In DM News, Draftfcb New York EVP of CRM Mike Brzozowski discusses social media marketing and predicts that in 2010, brands will begin using it for “strategic services.” http://www.dmnews.com/social-media/article/160466/

In The Wall Street Journal, Draftfcb Chief Media Officer Richard Gagnon predicts the increased use of split-screen commercials in the future; Suzanne Vranica shares her thoughts on industry trends in 2010. http://online.wsj.com/article/SB10001424052748704718204574616370736382560.html?mod=WSJ_hpp_MIDDLENexttoWhatsNewsSecond