Draftfcb
In The News

In All Africa, BizCommunity and 10and5, Draftfcb Johannesburg creates a print and outdoor campaign to launch Lexus’ new luxury hybrid hatchback. http://tinyurl.com/3hffs72 http: http://tinyurl.com/3prvjvf http: http://tinyurl.com/3gepeey

In QSR Magazine, Taco Bell’s XXL Chalupa will be promoted through an integrated campaign; Draftfcb Orange County mentioned. http://tinyurl.com/6xtboyg

In Scoop, Draftfcb New Zealand wins big at this year’s Effies, winning eight awards including most effective agency of the year. http://tinyurl.com/3drxgdf

In Admedia & Fastline, Draftfcb New Zealand wins Gold at the DMA International ECHO Awards Competition for “The Journal,” a campaign for the Ministry of Health; Draftfcb New Zealand ECD James Mok is quoted. http://tinyurl.com/3w7854s

In Campaign Middle East, Blue Barracuda launches in the Middle East; Draftfcb CEO and President Laurence Boschetto and Horizon Holdings Chairman Rafic Saadeh and are quoted. http://tinyurl.com/3vmvbqr

In Best Ads on TV.com, Saab aims to create a big splash at UK’s top “Grand Designs” held in October; Draftfcb London created. http://www.bestadsontv.com/ad/39756/Saab-Decorate

In Interpublicgivesback.com, Draftfcb Toronto’s campaign for PFLAG is featured. http://ipgives.interpublic.com/draftfcb-toronto-creates-pro-bono-campaign-for-pflag/

In MarketWatch.com, Taco Bell’s XXL Chalupa will be promoted through an integrated campaign; Draftfcb Orange County mentioned. http://www.marketwatch.com/story/xxl-chalupa-returns-for-taco-bellrs-hungriest-fans-served-up-by-mlbs-biggest06

In FilmContact.com, trustworthiness and diversity featured in Engen’s TVC from Draftfcb Cape Town. http://www.filmcontact.com/news/south-africa/trustworthiness-and-diversity-engen%E2%80%99s-tvc-draftfcb

Draftfcb New Zealand dominates Effies. http://idealog.co.nz/news/2011/10/draftfcb-and-moh-dominate-effies

Draftfcb has appointed Rob Nielsen as global executive creative director on its global Beiersdorf assignment, which spans more than 90 countries worldwide including ten markets in Asia-Pacific. http://www.campaignlive.co.uk/news/1097515/draftfcb-poaches-saatchi-saatchi-creative-director-rob-nielsen/ http: http://www.brandrepublic.com/news/1097515/Draftfcb-poaches-Saatchi---Saatchi-creative-director-Rob-Nielsen/?DCMP=ILC-SEARCH http: http://www.mandmglobal.com/community/people-moves/06-10-11/draftcb-enrol-nielsen-for-beiersdorf-assignme.aspx http: http://www.dmnews.com/draftfcb-hires-nielsen-to-lead-beiersdorf-account/article/213791/ http: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=160096