Draftfcb
In The News

In Stop Press, New Zealand launches a new campaign for Vodacom’s launch of the Samsung Galaxy S III. http://www.stoppress.co.nz/news/2012/06/vodafone-and-draftfcb-blast-off/

In Little Black Book, Draftfcb shares the latest spot “Tuscany” for Buitoni. http://lbbonline.com/news/wilfrid-park-turns-chile-into-tuscany-for-draftfcb/

In aFaqs!, Draftfcb Ulka creates a new television spot for MakeMyTrip. http://www.afaqs.com/news/story.html?sid=34228_MakeMyTrip:+Making+a+100+per+cent+promise

In Marketing Mag, Montreal reveals its newest campaign for Molson Export, “The Molson Export Hops Story.” http://www.marketingmag.ca/news/marketer-news/molson-export-goes-back-to-the-land-with-draftfcb-53949

In Biz Community, Johannesburg shares its latest spot for Toyota Aygo. http://www.bizcommunity.com/Article/196/17/76180.html

In Direct Marketing News, Laurence Boschetto, Draftfcb CEO and president, discusses the importance of creative accountability. http://www.dmnews.com/new-media-channels-and-data-raise-agency-profits/article/242721/

In Strategy, Robin Heisey, Toronto chief creative director, discusses direct marketing. http://strategyonline.ca/2012/05/31/canadas-creative-contenders/

In Biz Community, Anthony de Klerk, Cape Town head of art, joins the Pendoring panel and Neo Mashigo, Johannesburg executive creative director, joins the Pendoring specialist judges. http://www.bizcommunity.com/Article/196/12/76197.html

In Little Black Book, London creates a series of NIVEA television spots to promote “Summer of Closeness.” http://lbbonline.com/news/draftfcb-launches-niveas-summer-of-closeness/

In Little Black Book and Marketing Magazine, Draftfcb shares a new campaign for NIVEA for Men that supports the England team for the Euro 2012. http://lbbonline.com/news/nivea-for-men-is-supporting-england/ http://www.marketingmagazine.co.uk/bulletin/dailynews/article/1133838/?DCMP=EMC-BreakingnewsfromMarketing

In Media Post, Debra Coughlin, Draftfcb global chief marketing officer, participates in the Advertising Women of New York and IPG Women’s Leadership panel. http://www.mediapost.com/publications/article/175862/not-so-mad-women-ipg-execs-mark-awnys-100th-by-a.html

In Adweek, Matthew Wilcox, San Francisco SVP, strategic planning, discusses the science of decision making. http://www.adweek.com/video/advertising-branding/six-questions-matthew-willcox-140841

In Campaign and Brand Republic, Simon White joins the London office as European chief planning officer. http://www.campaignlive.co.uk/news/1134806/draftfcb-hires-simon-white-european-planning-chief/ http://www.brandrepublic.com/news/1134806/DraftFCB-hires-Simon-White-European-planning-chief/?DCMP=ILC-SEARCH

In Pitch, Sujith Sudhakan, Draftfcb Ulka GM strategic planning, discusses the synergy between Docomo and Ranbir Kapoor. http: http://pitchonnet.com/blog/2012/05/31/ranbir-kapoor-rockstar-of-brand-endorsements/

In aFaqs!, Shiveshwar Raj Singh, Draftfcb Ulka group creative director, discusses the new campaign for denim brand Flying Machine. http://www.afaqs.com/news/story/34212_Flying-Machine:-Fake-identity

In The Drum, London creates a series of NIVEA television spots to promote “Summer of Closeness.” In DRAFTFCBlog, Martin Talks, Draftfcb global digital lead, discusses the implications of Facebook’s record IPO. http://www.thedrum.co.uk/news/2012/05/30/nivea-unveils-summer-closeness-campaign-draftfcb

In Cogs Agency, Argentina shares the ZonaJobs “Grandma” spot. http://www.cogsagency.com/2012/05/zonajobs-grandma-draftfbc-buenos-aires/

In Biz Community, Johannesburg writes the copy in a new spot for Toyota. http://www.bizcommunity.com/Article/196/12/76056.html

In Adobo Magazine, Manila wins two new business accounts: resort casino Solaire Manila and beverage account Asia Brewery Inc. http://www.adobomagazine.com/global/module.php?LM=news.level1&id=1337824041378

In Campaign India and Radio and Music, Tina Manikas, Draftfcb global retail and promotions officer, will head up the Direct and Promo & Activation jury at this year’s Spikes. http://www.campaignindia.in/Article/302776,spikes-asia-2012-kassaei-proctor-manikas-named-as-first-jury-presidents.aspx http://www.radioandmusic.com/content/editorial/news/spikes-asia-2012-names-amir-kassaei-radio-jury-president

In Marketing Mag, Agency Spy and Strategy, Toronto gives a tour of the new office. http://www.marketingmag.ca/news/agency-news/watch-this-draftfcb%E2%80%99s-new-agency-models-53648 http://www.mediabistro.com/agencyspy/tuesday-odds-and-ends-169_b33873 http://strategyonline.ca/2012/05/29/new-spaces-agencies-tear-down-creative-barriers/?utm_source=rss&utm_medium=rss&utm_campaign=new-spaces-agencies-tear-down-creative-barriers