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DRAFTFCB JOHANNESBURG SPENDS MORE THAN 67 MINUTES

JOHANNESBURG, Jul 23, 2010

Heeding the plea for all South Africans to rally together and dedicate one minute for every year Mandela spent in politics to community work in celebration of Nelson Mandela's 92nd birthday, a plea endorsed by Old Mutual, a team from communications agency, Draftfcb Johannesburg, headed to the Ekhukhanyeni Crèche on Sunday July 18.


Here Percy Matee, Natalie Noel, Khuthala Gala, Vuyo Otto, Rose Ralinala and Craig Page-Lee spent longer than the 67 minutes asked of them to clean and paint the crèche, and play with the children.


Many other members of the agency gave of their time to community initiatives in other areas. And some even reached out in a manner that showed appreciation – Romaine McKenzie took her son Max to the Douglasdale Police Station to hand out coffee, muffins and a smile.



Rose Ralinala and Vuyo Otto



Natalie Noels


About Draftfcb
Draftfcb is the first holistic, global marketing communications agency to operate against a single P&L, with a network that spans 92 countries and employs more than 9,200 people.  The agency is driven by The 6.5 Seconds That MatterSM, an operating system that recognizes the brief period of time marketers have to capture consumers’ attention and motivate them to act. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing.  It firmly believes there is no way to separate creativity from accountability, which it refers to as Return on IdeasSM. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.

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