PATRICK MOORHEAD NAMED TO THE FACULTY OF THE PATH TO PURCHASE INSTITUTE
CHICAGO, Feb 01, 2012
Draftfcb announced today that Patrick Moorhead, SVP, group management director of mobile platforms, has been named to the faculty of the Path to Purchase Institute.
The distinction follows several successful appearances by Moorhead at Path to Purchase Institute events. His most recent presentation, “LBS = Location-Based Shopper,” was delivered during the 2011 Shopper Marketing Expo held in October at Navy Pier in Chicago. His next presentation will be at the Shopper Marketing Summit, April 16-18, at the Westin O’Hare in Rosemont, Illinois.
“I’m honored to have been named a faculty member by the leadership of the Path to Purchase Institute, and am humbled that so many people have found my presentations to be of value,” said Moorhead. “The retail and shopper marketing space presents a great opportunity for marketers looking at mobile to reach consumers, and I always enjoy sharing those insights at Path to Purchase Institute events.”
In order to be named to the Path to Purchase Institute faculty, a presenter must have achieved an audience rating of 3.2 or higher (on a 4-point scale). Moorhead joins Draftfcb EVP, Global Retail Insight & Strategy Jim Lucas as the agency’s second faculty member.
Moorhead joined Draftfcb in December 2009 to lead mobile initiatives both in Chicago and throughout the agency’s North American and now its worldwide network. During that time, he has led the way in enhancing the agency’s mobile offering with forward-thinking work and groundbreaking partnerships. In 2010, he spearheaded a mobile platform partnership with mobile solutions provider Velti, enabling the agency to deliver a full range of mobile services and capabilities in-house, and in 2011, he led the agency’s participation in the AT&T Placecast ShopAlerts pilot.
Did you know?
• Chicago picked up digital duties for Discover Card in December 2011, followed by digital and direct responsibilities for Cox Communications in Jan.
• San Francisco won two Bronze Cannes Lions in 2011 for its “Your Mom Hates Dead Space 2” campaign for Electronic Arts.
• MC client brand Coors Light recently knocked Bud from the No. 2 beer spot in the USA.
• Draftfcb’s “Father’s Day” spot for Oreo was ranked as 2011’s second most popular commercial in the USA by Nielsen.
• Draftfcb joined forces with Adweek and the U.S. Census Bureau to launch a new microsite, The New America, to share stories that reveal why Census insights and metrics matter to advertisers.
• In addition to being named “Brand Agency of the Year” at the 2011 ROI Festival, last year Draftfcb in Greater China won new business from Sony Ericcson and China Construction Bank, among others.
Now you do.