CHICAGO, Feb 02, 2012
As part of a creative recruiting trip, Tom O’Keefe, Draftfcb’s North American executive creative director, proudly presented the first Draftfcb “Best Of Show” grant at the 2012 SCADDY awards on January 27. The annual “Oscars” for the highly reputable Savannah College of Art and Design (SCAD) honors student achievement in advertising and related creative disciplines. SCAD students from advertising, graphic... Read Press Release
JOHANNESBURG, Feb 01, 2012
The full service advertising agency will handle all strategy and communication for the casual dining restaurants across all product categories and target markets. The win (announced late in 2011) marked the end of 12 successful months for the agency, one of the largest and busiest in the country.Wimpy Marketing Executive, Nicky Correia, said the agency had delivered impressive creative and strategy during the pitch process. “Wimpy... Read Press Release
CHICAGO, Feb 01, 2012
Draftfcb announced today that Patrick Moorhead, SVP, group management director of mobile platforms, has been named to the faculty of the Path to Purchase Institute.The distinction follows several successful appearances by Moorhead at Path to Purchase Institute events. His most recent presentation, “LBS = Location-Based Shopper,” was delivered during the 2011 Shopper Marketing Expo held in October at Navy Pier in Chicago. His next... Read Press Release