CANNES, France, Jun 22, 2010
Today, Draftfcb discussed its 6.5 Seconds That MatterSM operating system as agency executives presented “Capturing Consumer Attention in the Critical 6.5 Seconds That Matter” at the 57th Annual International Advertising Festival at Cannes. Written as a “drama in three acts,” its cast included Draftfcb global chief strategy officer Michael Fassnacht representing data, Matthew Willcox, director of strategic planning at Draftfcb San Francisco,... Read Press Release
CHICAGO, Jun 17, 2010
Draftfcb has announced the appointment of Joeri Bakker as creative director at its Dutch agency, effective immediately. He will partner with the agency’s current creative director, Dagan Cohen, and together they will co-lead the creative department in Amsterdam.
“Having worked with us in the past, Joeri is already well-acquainted with our 6.5 Seconds That MatterSM operating system and fully understands that there is no way to... Read Press Release
HONG KONG, Jun 17, 2010
Draftfcb has officially announced the appointment of Pully Chau as chairman and CEO, Draftfcb Greater China, with offices in Shanghai, Hong Kong, Qingdao and Taipei in July 2010.
“Pully will lead the Greater China region in building a world-class, performance-driven organization committed to creating brilliant ideas that truly matter to consumers and help change their behavior”, said Laurence Boschetto, president and CEO of... Read Press Release