JOHANNESBURG, Jul 21, 2010
Vodacom’s sponsorship of the Durban July 2010 is being communicated through an elaborated styled and finely detailed print campaign to establish the race day as a must-attend on any socialite's calendar. The concept combines two Durban July hallmarks, glamorous guests and sleek race horses, in a new and unusual way – by shooting the subjects from above and then combining them in a step and repeat pattern, creating the illusion of flowers. The... Read Press Release
SHANGHAI, Jul 20, 2010
Chinese Dairy Giant Mengniu has named Draftfcb China its holistic communications agency in China, responsible for its most prestigious brand, Telunsu. The agency won the business following a competitive pitch that included Ogilvy, Bates and Soho Square.
“This is an important win for Draftfcb China.” said Pully Chau, chairman and chief executive officer Greater China. “We are very honored to work with China’s most premium milk brand. Draftfcb... Read Press Release
SOUTH AFRICA, Jul 20, 2010
The Keep Flying initiative aimed at ensuring South Africans retain their belief in themselves and the country post-World Cup has been endorsed by one of the biggest stars to come out of Africa, K’naan, in a music video available for free download.
Born in Mogadishu, Somalia, just as the civil unrest that rocked the country was beginning, the international star eventually ended up in Ontario where he began rapping before dropping out of school... Read Press Release