CAPE TOWN, May 25, 2010
A new campaign from Draftfcb Cape Town for MiWay is showing consumers that their short-term insurance offering is almost too good to be true.
Known in the agency as the ‘myths and legends’ campaign, it was conceived by art director Declan Sharp and copywriter André de Wet in response to a brief that wanted awareness built around three of MiWay’s differentiators.
According to MiWay’s head of marketing, Carine Conradie, the company has... Read Press Release
CHICAGO, May 20, 2010
Draftfcb has once again been recognized as one of the best places to work in Illinois by The Illinois State Chamber of Commerce, the Illinois Chapter of the Society of Human Resource Managers and The Business Ledger.
The agency ranked second out of 15 large companies (250+ employees) and 20 small/medium-sized companies (15-249 U.S. employees) honored last night at the Best Places to Work in Illinois awards ceremony coordinated by The Business... Read Press Release
JOHANNESBURG, May 14, 2010
To drive the launch of two new models in the Lexus IS250 range – convertible IS250C and high performance IS-F – Draftfcb Johannesburg developed an outdoor campaign that contrasts the pair and puts into pictures and words the reasons why someone would chose to purchase them. For the Lexus IS-F, it’s about speed, torque, high energy; for the Lexus IS250C it’s about taking it easy, cruising, putting the top down. So the following sentiments... Read Press Release