Draftfcb Press Releases

OREO: Made in Sheffield

Mon, 20 May 2013 00:00:00 GMT

To celebrate the opening of the first factory manufacturing OREO in the UK, Draftfcb London have put together a print campaign honouring Sheffield’s unique heritage.

Inspired by OREO’s recent Daily Twist campaign commemorating the cookie’s 100th Anniversary, the new print ads feature local legends with classic Northern tongue-in-cheek humour.

"Mondelez are very excited to bring OREO to Sheffield. We’re thrilled to be producing our iconic biscuits in an iconic city with a rich industrial history," said Toby Bevans, senior brand manager for OREO.

OREO encourages their new neighbours to rejoice in the arrival of the black and white treat by tapping into the sporting prowess of Sheffield Wednesday and Sheffield United football clubs. The ad will feature in local press and 60 different sites across the city.

The campaign also includes two additional executions of the creative concept which are being used to feed excitement internally. One continues the sporting theme alluding to the home of World Snooker, The Crucible. The other gives a nod to one of Yorkshire’s most famous film plots in the form of four cheeky cookies in a state of undress, promising to go the Full Monty.

Steven Bennett-Day commented, "Given the city’s fertile cultural background it was easy for us to find different executions celebrating OREO Made in Sheffield using the popular Daily Twist concept, which presented a whimsical humorous and eye-catching campaign to celebrate OREO’s anniversary last year."

The official opening ceremony for the new home of OREO took place on May 10th and was attended by Deputy Prime Minister Nick Clegg, and David Blunkett, MP for Sheffield Brightside and Hillsborough. The campaign will run from 20th May through 2nd June.

Creative Credits
Creative Director: Steven Bennett-Day
Copywriter: Dan Shone
Art Director: Sean Cullen
Senior Account Director: Matt Gigg
Media Agency: PHD

About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behavior. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.

The Nature Conservancy in California Awards Marketing Contract to Draftfcb San Francisco

Thu, 16 May 2013 00:00:00 GMT

In what could be coined a natural fit, Draftfcb San Francisco has been awarded the creative account for the California arm of The Nature Conservancy, the world’s leading conservation organization working to protect the environment.

Three other undisclosed agencies participated in the pitch, which marks the first time the California branch of The Nature Conservancy has enlisted a marketing communications agency partner.

According to Jordan Peavey, director of marketing at The Nature Conservancy, California, "The team at Draftfcb lives and breathes our mission and understands our vision to make our work in California a model for innovative conservation worldwide."

The agency will develop messages that articulate why the work of The Nature Conservancy is critical in California, and then create a compelling and highly differentiating external marketing campaign designed to motivate the Conservancy’s target audience to help the organization achieve its mission.

The Conservancy, in partnership with industry, governments and communities, works to create economically and environmentally sustainable solutions for people and nature. Throughout California, The Nature Conservancy is involved in finding solutions for the state’s most pressing environmental challenges, which include how we respond to the impacts of climate change; how we ensure safe, reliable water for cities and farms; and how we meet the energy demands of a growing population with renewable sources.

"We are thrilled to have been chosen for this important job. It’s a big deal for us as Californians because the stakes are so high for our state," said Dominic Whittles, president of Draftfcb San Francisco. "The Conservancy exists to ensure that people prosper while protecting the lands and waters that sustain all life. Helping them achieve their mission is a huge responsibility, one we take very seriously."

About The Nature Conservancy in California
The Nature Conservancy is a leading conservation organization working around the world to protect ecologically important lands and waters for nature and people in more than 35 countries and all 50 United States. The California Program has protected nearly 1.5 million acres of spectacular landscape as well as 3.8 million acres of sea floor. Visit The Nature Conservancy in California on the web at www.conserveca.org.

About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behavior. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.

Draftfcb Snares 14 Clio Awards at 54th Annual Show
Mayo Draftfcb in Peru Wins Two Additional Trophies for UTEC Water-Generating Billboard

Thu, 16 May 2013 00:00:00 GMT

Eight Draftfcb offices across its global network enjoyed a stellar performance at the 54th Annual Clio Awards held last night at the Museum of Natural History in Manhattan.

Shops in Argentina, Chile, Germany, New Zealand, Peru, South Africa, Switzerland and New York won five Gold, one Silver and eight Bronze awards. And, at the ceremony, Adweekeditorial director James Cooper joined HP executive David Murphy in presenting Mayo Draftfcb Chief Creative Officer Humberto Polar with the first Project Isaac Gravity Award for the shop's creation of a billboard that turns desert air into potable drinking water in Peru. The effort for the National University of Engineering and Technology (UTEC) had earlier been named one of 29 Project Isaac winners. Project Isaac honors inventive work in media, marketing, advertising and technology.

"Mayo Draftfcb's campaign not only successfully created buzz ahead of UTEC's student application period, but it also demonstrated to future innovators how creativity can also contribute to a greater cause," said Cooper. "Their outstanding work distinguishes the agency as an early champion of the inventor culture and deserves Project Isaac's top honor."

Argentina earned a Gold Clio for ZonaJobs' "Grandma" in the film-online category. New Zealand won two Gold Clio awards for SPCA/MINI for "Driving Dogs" in the content & contact and PR – cause-related categories. Peru won Gold for UTEC's "Potable Water Generator" in the content and contact category while New York won Gold for Oreo "Daily Twist" in the digital/mobile - social media category. Oreo "Daily Twist" also took a Silver Clio in the content and contact category and two Bronze Clio awards, one in digital/mobile technique - graphic design, and one in engagement. "Driving Dogs" also won a Bronze Clio in the direct category. New Zealand also won a Bronze Clio for Prime TV's "Secret Diary of a Call Girl" in the innovative media category. Other agencies to medal: Chile won Bronze for Guia Eco's "5 seconds" in the digital/mobile category; Germany won Bronze for Philharmoniker Hamburg "When Music Flows into Pictures" in design; South Africa won Bronze for Engen "Fire Blanket Calendar" in out-of-home/ambient; and Switzerland won Bronze for Theater Rigiblick's "The Annual Business Report" in PR/special events.

About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behavior. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.

‘Team Ah Yeah!’ Wins First Hellocomputer/Draftfcb Hack-a-Thon of 2013

Wed, 15 May 2013 00:00:00 GMT

‘Team Ah Yeah!’ has won the first Hellocomputer/Draftfcb Hack-a-Thon of 2013 in a challenged dubbed ‘Hack4Kids’.

Briefed to meld tech and creative to engage children between the ages of 4 and 10, participants and their creations were judged by Danette Breitenbach (Advantage), Fran Luckin (Ogilvy), Brent Singer (Network), Brett Morris (Draftfcb), Theo Ferreira (Aqua) and 6-year old twin boys.

The winning entry was a hacked kids’ room which was converted into a gaming station. Sensors allowed kids to jump on the bed while being mirrored by their imaginary friend, pilot a rocket-propelled dinosaur through space as well as play a multiplayer pillow fight and – via a score counter – see who won.

It was developed by Team Ah Yeah! which comprised Eras Gous, Rory Macrobert, Munyaradzi Nyikavaranda, Chando Karidza, Dani Meneghin, Ryan Groenewald, Janine Kleinschmidt, Roelf Daling.

The kids’ choice was a very cool Scalextric set activated when they ate their veggies. The more they ate, the faster their cars went. This was developed by Team Deep-fried Netduino.

Other entries included an Oreo Launcher from Team fearandloathinginhackvegas,
Thingking's Pancake Assist which automated pancake making, and Team Borris the Animal's interactive bedtime story. ‘Team last min’ converted a shoebox into a cinema projector.

Said Hellocomputer’s executive creative director, Mark Tomlinson: “This was another awe-inspiring event resulting in incredible innovation. The theme – Hack4Kids – was very cool and all teams rose to the challenge, unleashing the power of their inner child to create some funky applications that had grown-ups and kids alike enthralled.

“Much respect to Hellocomputer’s executive creative director in Johannesburg, Kerry Friend, whose idea it was to initiate our Hack-a-Thon programme, and who has been critical to its successful incarnations in October last year and now in May. Her efforts and enthusiasm are contagious and we’re all already looking forward to the next hack.”

Judges concurred with Luckin tweeting “Enormous fun at #HCHack. Brilliant hacks - gold stars all round!” while participant Ben Fourie tweeted “Unforgettable! Looking forward the next merge between creative & tech.”

About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behavior. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.

Note to editors:
An intense 48-hour caffeine fuelled event pitting teams comprising sharp tech minds and top-shelf creatives, hack-a-thons involve bending, forcing or breaking old conventions to create something new and innovative out of the chaos.

Draftfcb China Youngsters Take Home Silver from the AMEs

Tue, 14 May 2013 00:00:00 GMT

May14, 2013: Two young stars from Draftfcb Greater China have won a Silver award for outstanding strategy in a competition held at the 2013 Festival of Asian Marketing Effectiveness.

The executives from Draftfcb Shanghai competed against other young planners from across Asia in the Young Fame Competition that is run in conjunction with the Festival and designed to be a showcase of young planning talent in the region.

Tommy Tai, associate planning director and Janice Kok, a digital planner, pitted their skills against other executives and were given 10 hours to develop a strategy and presentation that would significantly benefit a nominated charity, the World Food Program. Competitors were briefed at 10am and expected to submit their proposals by 8pm the same day.

Each submission was required to cover a summary of the problem; insights into solving key issues; key campaign messages; recommendations on the communications mix and why these channels were chosen.

Draftfcb’s award at Young Fame was the highest won by a Greater China agency.

Draftfcb Greater China Head of Strategic Planning, Tiffana Pun, said one of the agency's primary focuses was on moving to develop a talent ego in the agency, where young people are challenged to think of highly creative and unusual solutions to client challenges. “I joined the agency two years ago because of its focus on strategic planning as a core value and it is great to see two of our young stars being rewarded with such a high profile award” said Pun.

Chairman and CEO of Draftfcb Greater China, Pully Chau, said that in previous years there has been criticism of China agencies for a perceived lack of strategic thinking. “Our young people winning this award is a clear demonstration that Draftfcb's focus on strategy talent means the agency is in the A League not just in China, but across the region,” said Chau. “I hope our young people continue to be recognised in this way.”

About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behaviour. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.

Eighteen case studies on long list for Warc Prize for Innovation 2013

Mon, 13 May 2013 00:00:00 GMT

• Jury chaired by Howard Draft, executive chairman of Draftfcb
• Case histories from 16 countries in running for $10,000 global Prize
• Additional trophy to be awarded to most popular Prize entry
Burnett, Naked Communications, Starcom MediaVest and Mindshare all have two entries each on the list.

The full list, detailed over the page, features examples of effective innovation from 16 countries and nine sectors. It pits work from big brands such as McDonald’s, Honda, K-mart, Mars, and OREO against lesser known organisations.

The judges have praised the innovative thinking and insights displayed by this year’s entries. The panel of 15 judges, chaired by Howard Draft, executive chairman of Draftfcb, will award the Prize to the case study that best demonstrates effective innovation based on a written submission scored according to five criteria.* The winner will be announced in June.

Subscribers to Warc, the global marketing knowledge service, can read the long-listed case studies in full now on www.warc.com/prize. If you are not a subscriber but would like to request a trial, please visit www.warc.com/trial.

This year for the first time, Warc is also awarding a Popular Vote trophy for the entry that attains the highest combination of “likes” of its video on our free Warc Prize Vimeo page and downloads of its case study on warc.com. Terms and Conditions apply.

*Criteria: Warc Prize for Innovation entries are scored for five different criteria: Campaign Background (15% of total marks); Insight & Strategy (20%); Implementation (15%); Performance against Objectives (20%); Innovation & Lessons Learned (30%).

2013 Warc Prize for Innovation Long List (A-Z by brand)
Warc subscribers can read the shortlisted cases at www.warc.com/prize.

Brand: Art Series Hotels
Title: Overstay Checkout (Australia)
Agency: Naked Communications Melbourne
Authors: Adam Ferrier, Lach Hall

Brand: ecostore
Title: Little Treasures (New Zealand)
Agency: O P E N
Authors: Matt O’Sullivan, Sophie Joiner

Brand: Fundación Paralife
Title: I will work for free (Mexico)
Agency: Publicis Mexico
Authors: Jessica Appellaniz, Luis Enriquez “Madruga”, Alan Alexis Ramírez, Magdalena Barceló, Hector Fernández, Iván Santos Muñoz, Selene Cuadra, Paulina Arce, Ileana Lopez

Brand: Group of Humanitarian Attention to the Demobilised
Title: Rivers of Light (Colombia)
Agency: Lowe-SSP3
Authors: Juan Pablo Garcia, Marialejandra Urbina, Mihir Warty, Jane Dorsett

Brand: Honda Civic
Title: Psicodriving (Spain)
Agencies: Starcom MediaVest, Spotless
Authors: Roser Puig, Elena Gris, Daniel Martínez Tessier

Brand: IKEA
Title: Human Coupons (Canada)
Agency: Leo Burnett
Authors: Heather Morrison

Brand: Kissan Ketchup (Hindustan Unilever)
Title: When tomato ketchup grew tomato farmers (India)
Agency: Mindshare India
Authors: Anagha Ingle, Baljeet Singh

Brand: Kmart
Title: Can you feel it? (Australia)
Agencies: Forethought Research and BWM
Authors: Ken Roberts

Brand: Lifebuoy
Title: Saving lives with soap (India, Indonesia, Kenya and Nigeria)
Agency: Lowe Lintas and Partners
Authors: Saji Abraham and Pooja Rawat

Brand: McDonald’s
Title: Coin Hunters (Denmark)
Agencies: DDB Copenhagen, OMD Denmark
Authors: Pernille Zillmer, Kim Jørgensen, Pia Niemann

Brand: McDonald’s
Title: Real Time Olympics (China)
Agencies: Nim Digital
Authors: Jamo Woo, Icy Han

Brand: Metro Trains Melbourne
Title: Dumb ways to die (Australia)
Agency: McCann Australia
Author: Karl Bates, Adrian Mills, Danish Chan

Brand: OREO
Title: Daily Twist (United States)
Agencies: Draftfcb
Authors: Auro Trini-Castelli, John Campbell, Susan Polachek

Brand: Peres Center for Peace
Title: Blood Relations (Israel)
Agencies: BBR Saatchi & Saatchi
Author: Rachel Friend

Brand: Slice (Pepsi)
Title: Seduction in a bottle (India)
Agency: Mindshare India, JWT India
Author: Shefali Mahadevia

Brand: Tiger Beer
Title: Blue Christmas (Vietnam)
Agency: Leo Burnett Vietnam/M&T
Author: Abhijit Das

Brand: TWIX
Title: Pause (Australia)
Agency: Starcom MediaVest
Authors: Peter Toone, Hayley Clarke, Patrick Whitnall

Brand: V/Line
Title: Guilt Trips (Australia)
Agency: McCann Australia
Author: Karl Bates, Adrian Mills, Danish Chan

About the Warc Prize for Innovation:
The Warc Prize for Innovation 2013 was free to enter and open to case studies featuring any country, sector, type of communications, discipline and budget range. It is one of several prizes created by Warc to reward and showcase new thinking and effective strategy across communications industries. To find out more, visit our Warc Prizes page.

About Warc:
Warc is a global provider of marketing knowledge. Warc’s premium online service, warc.com, includes more than 7,000 case studies and a huge resource of articles on new thinking and best practice across all areas of marketing. It has subscribers in over 100 countries and is a unique resource relied upon by agencies, brand owners and media groups. To sample some of this content, request a trial at www.warc.com/trial.

DRAFTFCB CELEBRATES 6 PENCILS AND 10 MERITS AT ONE SHOW

Sat, 11 May 2013 00:00:00 GMT

At the 2013 One Show competition, Draftfcb was awarded six Pencils and 10 Merit awards. The winning campaigns span the network and include entries from countries such as New Zealand, Peru, Argentina and the U.S.

“Receiving this recognition in this extremely competitive awards show is an incredible achievement. We are excited and honored to have the work of so many of our colleagues from around our network recognized this year,” said Elyssa Phillips, EVP, director of global creative services. “Only the best of the best make the cut.”

Considered one of the most prestigious awards shows in advertising, the coveted One Show Pencil award has been the ultimate achievement in many creatives’ careers. Every year, a panel of 30 creatives from around the world gather for a week and judge nearly 20,000 entries. Gold, Silver and Bronze Pencils are distributed to fewer than 100 entries every year.

The One Show Pencil and Merit winning entries included work from the following campaigns:
• Gold Pencil: New Zealand for MINI New Zealand “Driving Dogs” (Integrated Branding – Consumer Campaign)
• Silver Pencil: New Zealand for PRIME TV “Secret Diary of a Call Girl” (Consumer Radio - Single)
• Silver Pencil: Peru for UTEC University “Portable Water Generator” (Public Service – Outdoor – Single)
• Silver Pencil: Peru for UTEC University “Portable Water Generator” (Innovation in Advertising)
• Bronze Pencil: Chicago for Valspar “Cityscapes” (Collateral – P.O.P. & In-store – Campaign)
• Merit: Argentina for Piero “Somniferous” (Consumer Television – :30/:25 – Campaign)
• Merit: Argentina for ZonaJobs “Grandma” (Consumer Television – Over 60 Second – Single
• Merit: Brazil for Sharpie “Miniatures” (Magazine – Campaign)
• Merit: New Zealand for MINI New Zealand “Free car with every dog” (Collateral – Promotional Items)
• Merit: New Zealand for MINI New Zealand “Driving Dogs” (Brand Transformation)
• Merit: New Zealand for Prime Television “Call Girl” (Experiential – Events & Competitions)
• Merit: New York for OREO “Daily Twist” (Brand Transformation)

The One Show Design Pencil and Merit winning entries included work from the following campaigns:
• Bronze Pencil: South Africa – Cape Town for Engen “Calendar Fire Blanket” (Design Does – Design for the Greater Good)
• Merit: Chicago for Valspar “Cityscapes” (Collateral Design – P.O.P. & In-Store – Series)

The One Show Interactive winning entries included work from the following campaigns:
• Merit: South Africa – Johannesburg and Hellocomputer for Toyota Etios “Tweets for Sweets” (Interactive Advertising – Environmental/ Experiential – Single)
• Merit: South Africa – Johannesburg and Hellocomputer for Toyota Etios “Tweets for Sweets” (Interactive Advertising – Other Interactive Media – Single)

About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behavior. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.

Jesper Colding and Pully Chau Present China Brand Vision at the AMEs

Fri, 10 May 2013 00:00:00 GMT

The major action points in the transition from brand vision to brand success in China were presented at the Festival of Asian Marketing Effectiveness by Mengniu’s top marketer Jesper Colding and Pully Chau, chairman and CEO of Draftfcb Greater China.

In a session designed to bring long-term marketing and communications experience to life for the Festival audience, Mr. Colding and Ms. Chau examined how clear strategies, a fully developed vision as well as innovation and creativity inspired by consumer needs lead the levels of success for marketers operating in China.

Mr. Colding and Ms. Chau’s session for the AMEs, called Fluidity from Vision to Execution, highlighted the need for brands to follow the important fundamentals of marketing to create success in China. Mr. Colding focused on vision and execution, the familiarity of challenges facing marketers and his views on brands and branding in China. Ms. Chau discussed the major lessons in staying ahead of both consumer needs and brand competition in the marketplace.

Ms. Chau also outlined some key facts in the complexities of launching new products in China. These included 50,000 new products are introduced in China every year; two products launch and two products fail every hour; the average product life cycle is nine months but varies significantly depending on the category. She told the audience that the high risk of product failure because of shortcomings like customer dissatisfaction, distribution into wrong market tiers and lack awareness were important reasons why primary product functions like R&D, marketing and sales must collaborate and resist acting in silos. She also said that communications agencies should be involved in a product at the earliest possible stage, even in development and product design.

The China Mengniu Dairy Company manufactures and distributes quality dairy products in China with Mengniu as the core brand. According to the National Bureau of Statistics in China, Mengniu dairy products ranked first in terms of sales volume and sales value in its category during 2011, the sixth time Mengniu has achieved this accomplishment. Mr. Colding is a highly experienced international marketer and he currently leads all marketing for Inner Mongolia Mengniu. He has lived and worked in eight countries in the past 20 years including a 13-year career with Procter & Gamble.

Pully Chau is one of the most influential advertising executives in China. She has worked in the advertising industry for 30 years and has won multiple awards for her achievements. At Draftfcb she has driven the agency’s Greater China success as a fully integrated communications business while continuing to operate seamlessly with one bottom line.

The 2013 Festival of Asian Marketing Effectiveness was held in Shanghai on May 8 and 9.

About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behaviour. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.

DRAFTFCB CELEBRATES RECORD AWARD-WINNING RUN

Thu, 09 May 2013 00:00:00 GMT

Ground-breaking. Brilliant. Creative. Innovative. These and other superlatives have been used to describe the award-winning work of Draftfcb’s global network since the beginning of the year.

In Lima, Peru, advertising and technology joined forces to create the first outdoor billboard that converts moisture into drinking water to encourage enrollment in the engineering program at UTEC, a local University. Our New Zealand office and its MINI client worked with the Society for the Prevention of Cruelty to Animals (SPCA) to prove you can teach a dog amazing new tricks. And our New York team created 100 ads in 100 consecutive days for Oreo, each with a distinctive and timely twist tied to the trending topic of the day.

Each campaign has demonstrated strong, lasting results. The UTEC billboard not only led to record enrollment in the engineering program, it has become a source of safe, clean water for hundreds of families and neighboring zones in desert-like conditions. New Zealand’s “Driving Dogs” had people all over the world talking about SPCA rescue dogs and changed how rescue animals are viewed, while leading to a surge in shelter pet adoptions. New York’s “Daily Twist” campaign started by revolving around the day’s news and current events to commemorate 100 years of Oreo, and by the end resulted in booming sales and unprecedented buzz across traditional and social media channels.

These rewarding campaigns have also been golden (and silver and bronze) for Draftfcb in recent months, and continue to garner accolades. On May 8, the prestigious One Show awarded four Draftfcb offices with six Pencils. New Zealand won two Pencils: Gold for SPCA/MINI “Driving Dogs” and Silver for PRIME TV “Secret Diary of a Call Girl”. Peru won two Silver Pencils for UTEC University “Potable Water Generator” while Chicago won a Bronze Pencil for Valspar “Cityscapes.” And, our Cape Town office in South Africa won a Bronze Pencil for Engen “Fire Blanket Calendar.” An additional 10 campaigns from six offices achieved merit status in the consumer, brand transformation, collateral, experiential and interactive categories.

So far this year, “Driving Dogs” has also won two Golds and a Bronze at the 54th annual Clio Awards. At the elite D&AD awards, it took home four ‘In Book’ entries. At the New York Festivals, it won a Gold World Medal, a Silver World Medal and two Bronze World Medals. It also won the IABNZ Online Creative Award for 2013 and was named the winning digital campaign of 2012 in the Yahoo! New Zealand Digital Strategy Awards. It received an “Official Honoree” award from the Webby Awards. And, Fast Company named it one of its Top 15 ads of 2012.

The Oreo “Daily Twist” campaign has raked in multiple awards, winning the Blue Facebook Studio Award, Facebook’s highest honor for creative excellence. It won an Interactive Gold from the ADC Awards and two “In Book” entries at the D&AD awards. “Daily Twist” also received a Gold ANDY Award, won a Gold, Silver and two Bronze CLIO Awards and is up for three awards at the upcoming North American Effie Awards.

After months of countless positive headlines all over the world, the UTEC billboard was awarded the top GRAND PRIX prize during the 5th annual Internationalist Awards for Innovation in Media. It also won a Gold CLIO and is up for an award at the upcoming D&AD Awards. The billboard was a winner at the Adweek Isaac Awards in Out-of-Home Media Invention.

In addition, other campaigns including Tamanna “September Christmas” created by our Lebanon and United Arab Emirates offices, MilkPEP “Latte Love” by Chicago and ZonaJobs “Grandma” by Argentina won coveted honors. For a complete list of awards to date, click here.

About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behavior. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.

Hellocomputer’s Hack-a-Thon Kicks Off in 24 Hours

Wed, 08 May 2013 00:00:00 GMT

Hellocomputer and Draftfcb’s first hack-a-thon of 2013 kicks off in just 24 hours in the Johannesburg office in Katherine Street, Sandton.

Teams will be briefed at 18h00 on Thursday May 9 and be given 48 hours to complete their hack before presenting the outcome to judges Danette Breitechbach (Advantage), Fran Luckin (Ogilvy), Brent Singer (Network) and Brett Morris (Draftfcb).

An intense 48-hour caffeine fuelled event pitting teams comprising sharp tech minds and top-shelf creatives, hack-a-thons involve bending, forcing or breaking old conventions to create something new and innovative out of the chaos.

At last year’s inaugural hack-a-thon, a handful of exceptionally talented teams delivered an equaliser made out of slinkys, an iPhone-controlled quadrocopter and the winning idea, a tweeting hamster.

Hellocomputer’s executive creative director, Mark Tomlinson, said anyone is welcome to visit the agency during the course of the hack to watch the action.

“Everyone is invited to pull through, spectate or even submit a team if they’re up for the challenge. Come on, be one of those mech-magicians that astound us; sign up before the start whistle blows.”

About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behavior. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.