LONDON | May 20, 2013 | To celebrate the opening of the first factory manufacturing OREO in the UK, Draftfcb London have put together a print... More
admin | May 20, 2013 12:08 | Published: 5/20/2013 1:06 PM
This short film, created by our Madrid office, is a tutorial for storytelling, brand... More
While the successful MINI Driving Dogs campaign was running, we wanted to give all the other SPCA animals a chance to drive, too. So we gave newly adopted puppies a free car, which they could drive home. Okay, it wasn’t really a car, but it looked just like one. We created a special carry box shaped like a MINI with a convertible roof. The box also transformed into a dog bed, in which puppies could happily spend the first eight weeks of their lives. The MINI box was available in three authentic MINI colors, and like all MINIs, it could be customized with an alphabetic sticker sheet to create a personalized license plate. Thanks to MINI, all dogs had the opportunity to drive.