As part of a weeklong series on NBC’s TODAY Show called “TODAY Takes Action,” shelter pet adoption is the social issue of choice for co-anchor Natalie Morales. Eight million pets enter shelters and rescue groups every year, with three million of these healthy and treatable pets euthanized due to a lack of adoption. Our first-ever national PSA campaign brings together the largest animal welfare organizations and shelters across the country to promote the adoption of shelter pets.